ItzCash lights up this festive season with Experiential Gifts


Phoenix Group & ItzCash launch Innovative Mall Gift Card

Will be available at Phoenix Mall in Pune apart from Mumbai, Chennai, Bengaluru, Lucknow and Bareli.

Phoenix Gift Card an Innovative PhyGital offering by Ebix ItzCash; Digital gifts with Physical experiences!

 Introducing contemporary and savvier ways of planning personalized gifts for your friends and loved ones this festive season. Phoenix Group and Ebix ItzCash, today, announced the launch of ‘Phoenix Gift Card’ for its customers, giving them the power of choice and options of experiential gifting amongst most attractive and popular brands. ‘Phoenix Gift Card’ powered by ItzCash, HDFC Bank and Visa will be exclusively available at Phoenix Mall in Pune apart from Mumbai, Chennai, Bengaluru, Lucknow and Bareli.

In spirit with our PM Modi’s Digital and Cashless India vision, its time even Gifting in our country evolved beyond ‘Cash-in-an-envelope’.

India’s leading payments FinTech and leader in the prepaid & gift cards, Ebix’s ItzCash exchange was one of the India’s first to launch a range of Gift Cards. Bhavik Vasa, Chief Growth Officer – Ebix ItzCash, said, “Gifting is an emotional bond that seeks to impress and express affection at the same time for that someone’s special or even for corporate employees. It is all about giving choice, experiences and wrapping it up with some personalization.”

Bhavik Vasa, who had been at the front end of pioneering digital gifting in India, added, “We are a nation of a Billion birthdays, millions of anniversaries, special occasions and festivals. Gift-giving is synonym to our culture and hence we strive to provide innovation and unlimited choice to the end users. With ‘festival of lights’ fast approaching, we are very excited to offer Phoenix Gift Card and are confident that our endeavor would change the way India gifts.”

On launching the gift card, Mr. Rajendra Kalkar, President (West) Phoenix Mills Ltd. said, “Gifting will never run out of fashion. With our gifting cards, customers can gift their loved ones the power of choice. It goes without saying that Phoenix Malls house the best brands that are available in the market today. We are certain this will be a great step in further strengthening our relationships with our customers”

This innovative mall gift card will take the shopping experience at Phoenix malls to a great new level for the customers in terms of gifting as it would not be restricted to one single brand, is valid for a maximum period of 2 years and can be loaded from INR 1,000/- onwards. Also, the same card can be used at all Phoenix Malls across the country. Phoenix Malls housing some of the most popular brands in the country, the gift card is expected to offer its customers the power of choice across all its luxury brands, food & beverage outlets, gourmet stores, apparel brands, movies, entertainment zones, cosmetics, salons, spas, electronics, jewelry and home décor.

The Phoenix Gift card can be bought from various Mall kiosks, helpdesks, etc. from any of the Phoenix Malls across the country. The gift card will be in the form of a kit with exact details on the usage instructions along with PIN number enclosed in a sealed envelope.