San Francisco, London / Helsinki: Gigya to power customer identity management and digital loyalty solutions for the iconic fashion brand´s next generation mobile app
Ixonos PLC (OMS:XNS1V), an award-winning creative technology company has been selected to design and deliver a next generation OmniChannel customer experience for Sherri Hill, a leading American fashion designer specializing in formal evening wear. Scheduled for release in late 2015, the mobile app will provide customers with an engaging experience designed to drive brand loyalty and purchases. The user-centric design will seamlessly integrate a loyalty program and social sharing, among other key features.
“Today’s contemporary women want to explore the latest fashions, wherever they are. They’re looking for a stylish and personalized brand experience where they can find inspiration, discover trends and share fashion with their friends,” said Dusty Hill, President at Sherri Hill. “Ixonos and Gigya have shown us how we can embrace mobility to drive our business in the digital era. We’re confident they can deliver an omnichannel customer experience reflective of our brand-one that will build customer loyalty and support our retailers.”
The collaboration between Ixonos, Gigya and Sherri Hill will leverage data-driven strategies, user-centric design and cloud-based marketing technology to address the high expectations of millennial shoppers. Ixonos has already created the conceptual design based on extensive research and insight from Sherri Hill. Gigya’s powerful customer identity and access management (CIAM) and loyalty solutions will be incorporated to create a unique user experience for Sherri Hill´s customers.
“Ixonos’ goal is to truly connect the digital and physical dress shopping experiences into a unified, cohesive journey,” said Joseph Oliver, Vice President and GM, Americas at Ixonos. “Our strategic partnership with Gigya empowers us to take the entire customer life cycle into consideration to create personalized experiences centered around customer identity, audience profiles and marketing technology. This means full business design capability for Sherri Hill, now and into the future.”
“The more a brand knows about its customers, the more it is able to personalize the customer experience,” said Patrick McCue, Gigya’s SVP of Global Channels & Alliances. “Gigya’s customer identity management platform will help Sherri Hill develop an outstanding relationship with its customers by getting to the heart of what they truly care about with first-party, permission-based identity data. Our collaboration with Ixonos will integrate data with design to drive real business value for Sherri Hill.”
Sherri Hill is one of a growing number of leading North American-based companies working with Ixonos. The company has designed and developed forward-thinking solutions for some of the world’s most successful international brands, having recently won Best of Show at CES for HP “Sprout” and CES Innovation of the Year for Samsung Tab S 8.4 for ‘Super App’ Multi-tasking. Al Jazeera’s AJ+ mobile app, which was nominated for several prestigious industry awards, is one of many successful UX design projects completed by Ixonos.
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