For the first time T&H India introduces Joanna Broughton; the Executive Director, Truefitt & Hill Global alongside Katie and Alice Broughton. who is visiting India with an outline of Global and Indian Brand Expansion.
“Truefitt & Hill is successful being forward thinking and relevant to the modern man. We are not about cutting hair, we are not about anything else, we are just about offering an experience. There is no other company in the world who has as much experience as we do. We have been cutting hair, we have been shaving for over 2 centuries. We are privileged to be catering to an august clientele”, says Joanna. “We are proud of the progress we have made in India, Thanks to our partners who are doing an incredible job with the expansion of the stores in India -19 stores across the country.”.
On this occasion Mr. Istayak Ansari shares, “The Indian grooming market, over time, has been paying for having quasi-neglected men’s needs. ‘Looking good’ is no longer the domain of women and mirror time is now being shared with both sexes. The rising urban middle-class population and improved distribution channels in Tier II and III cities are also expected to stimulate growth through 2020, whereby ample opportunities for T&H to mushroom its finest grooming products and services in different cities of India, we are glad to host Ms. Broughton and explore opportunities for T&H vis-à-vis strategizing on male grooming business in India.”
Ms. Broughton became involved with Truefitt & Hill where she has played a key role in the initiation of the corporate re-positioning process in terms of which the brand’s marketing strategy was radically revised, company’s image and brand’s status addressed and a massive restructure of product offering was affected, both in terms of the product mix as well as product packaging and presentation. The success behind this process translated into hugely strengthened brand credibility which Truefitt & Hill enjoys today, while its current status, as a one of the leading men’s grooming companies in the world, has led to T&H’s rapid expansion both in UK as well as in international markets. Today, T&H’s products sell right across the globe while T&H’s barbershops continually increase in numbers and can be found in London, Canada, USA, Malaysia, Thailand, Singapore, India, Australia, Russia and Azerbaijan as well as Middle East and South Korea, with many more stores in Europe to follow.
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2014 The Global Indian New Network (TGINN)