New Delhi: At the 2015 EIMA Agrimach India exhibition of agricultural machinery, John Deere India Private Limited, a subsidiary of Deere & Company, is highlighting product innovations the company introduced this year in India that are important to customer convenience and reducing operating costs in farming.
“John Deere is committed to Indian farmers,” said Satish Nadiger, managing director, John Deere India. “We continue to design and manufacture machines that feature advanced technology and proven product reliability. This is important to modernizing Indian agriculture.”
The technologies include Perma Clutch, Power Reverser and an integrated tractor cab that sets an industry standard. The introduction of these product features enhances John Deere’s leadership in bringing new technologies to the Indian market. In the past 15 years, Deere was the first in India to offer tractors with power-steering, wet brakes, dry-type air cleaner and four-wheel drive.
“Innovation and quality are core values at John Deere,” said Dr. J B Penn – Chief Economist, John Deere. “Our products and employees demonstrate this every single day, designing more features and technologies to meet the growing expectations of customers in India and overseas.”
Keeping in mind the strategy of being “Do Kadam Aage,” John Deere introduced the Perma Clutch and became the first company in the industry to offer warranty on the clutch for 3000 hours, an unparalleled offering even in India’s automotive industry.
The Power Reverser is specifically aimed at the commercial segment in India. The feature allows the driver of a tractor to shift from forward to reverse with a flick of a switch, without using the clutch pedal. Experts believe that operators will not go back to using a conventional tractor once they have experienced the power reverser.
The new John Deere cab for farmers in Indian offers best-in-class visibility, operator comfort and a clean work environment. John Deere is also launching JD Link – a telematics service using mobile phone technology to provide significant information about a farm operation. Customers can monitor, track and capture details on the performance of individual tractors, including usage patterns, service timings, theft alerts, and an acreage meter to calculate the size of an area even it has an irregular field shape or dimensions.
Rajesh Sinha, Director Sales & Marketing said, “We see increasing demand within and outside of India for the machinery we manufacture in India. John Deere is the largest exporter of tractors from India for the 11th year in a row. Indian Farmers are getting more aware and need equipment that is user-friendly and helps lower operating costs while increasing farm productivity.”
Deere has a long history with the Indian agricultural market, including sales of equipment in India approximately 60 years ago. In more recent times, John Deere created a joint venture in 1997 in India and fully acquired the joint venture in 2005. Since then, Deere has added manufacturing locations, a technology and engineering center in Pune, and a non-banking finance company to support John Deere’s dealers and customers.
“John Deere is becoming a solution provider in India,” said Mukul Varshney, VP Corporate Affairs. “We work with various companies in the agriculture value chain to bring end-to-end solutions to our farmers. We see a growing trend for customer hiring centers that are proving beneficial to small holder farmers”
Deere & Company (NYSE: DE) is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land – those who cultivate, harvest, transform, enrich and build upon the land to meet the world’s dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John Deere has delivered innovative products of superior quality built on a tradition of integrity. For more information, visit John Deere at its worldwide website at www.JohnDeere.com.
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