Launches with brand campaign ‘Live Large’
Luxury residences starting at INR 1.69 Cr
K Raheja Corp, one of India’s leading real estate conglomerates, announces the launch of ‘Maxima’ – Tower-13 at Raheja Vistas Premiere, Off NIBM, Pune. This meticulously designed suburban dwelling in Pune showcases the uncompromising, fascinating and zest to ‘Live Large’. Tower 13, christened Maxima comes in close succession to the completion of 2 towers – Eternia and Empiria consisting of 300+ residences offering outstanding amenities at one of the most coveted locations in Pune, NIBM.
Maxima launches with a multi-media campaign which sees a mix across, print, outdoor and digital and will be targeted largely at families with children in the age of 5-15 years, essentially employed in senior management and seeking an improved lifestyle for their family.
Maxima, offers exquisite residences curated with finest materials and luxurious amenities with truly stunning homes, designed for those who choose an opulent lifestyle. Spread over 20 acres, Raheja Vistas Premiere is amongst the largest gated communities located in the prime location of NIBM. The property offers 3, 3.5 and 4 BHK apartments with carpet areas ranging from 1957 – 3020 sq. feet, including lavish private decks. Each apartment overlooks world-class amenities including a lavish amphitheatre with a performance stage, central landscape garden , tennis courts, basketball court, toddlers play area, senior citizen plaza, and world class club houses spread over 32,000 sq. ft. that enrich the aesthetics. All aspects of the project are curated keeping in mind neo-classic designs. Each apartment is designed to offer higher efficiency, utmost privacy, and ventilation to the residents. The project consists of three-side open apartments giving residents a splendid view. The scenic view of natural green expanses at every tower overlooks the expansive central landscape.
Speaking on the launch of Maxima, Mr. Vinod Rohira, Managing Director & CEO, Commercial Real Estate and REITs, K Raheja Corp said, “Maxima epitomizes the adage ‘live large, with its holistic experience – a concoction of best in class amenities for similar-minded people. Raheja Vistas Premiere is a dwelling that meets requirements for the entire family with elevating lifestyles. We launch with a carefully hand-picked campaign mix across print, outdoor and digital, aimed at those who aspire for the good life. This offering reaffirms our commitment to cater to our customers, with dwellings that deliver exceptional experiences.”
Pune has witnessed exponential growth in the past decade owing to significant civic and social infrastructure development, and over the years, NIBM has emerged as one of the most promising residential corridors in the city that has witnessed substantial demand in the luxury housing segment. Robust infrastructure developments such as the Outer Ring Road and metro will further enhance the already existing inter-city connectivity attracting investors to explore this location. Nestled in this prime location of NIBM, Raheja Vistas Premiere enjoys good connectivity to Pune – Solapur Highway and Pune – Bangalore Highway. Commercial hubs such as Magarpatta, Phursungi and Kharadi IT Park are within a 15 kms radius. Along with easy access to International airport, railway station, shopping malls like Dorabjee Mall and Kumar Pacific, the project is in close proximity to some of the finest educational institutes such as Delhi Public School, Vibgyor High, Sanskriti School, The Bishop’s School and RIMS International School which are approximately 5 mins away from the project. The amalgamation of these features makes Pune’s NIBM and Raheja Vistas Premiere and irresistible address for a home.
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