Kimpton Hotels & Restaurants announced today The Kimpton Cardinal Hotel, located in the historic R.J. Reynolds Building in downtown Winston-Salem, will officially welcome its first guests on Tuesday, April 26. Occupying the first six floors of the iconic former R.J. Reynolds Tobacco Company headquarters at 401 North Main Street, The Kimpton Cardinal is the destination’s newest boutique hotel and Kimpton’s first venture into the Carolinas. The highly anticipated hotel’s thoughtful, locally inspired design perfectly blends the building’s Art Deco architecture and storied past with Kimpton’s reputation for hospitality in the city’s first upscale boutique hotel.
The Kimpton Cardinal will debut 174 luxe guestrooms, including 15 suites, each blending the tradition of monograms and tartan fabrics with modern furnishings and playful artwork. Special hints of southern tradition weave seamlessly and playfully throughout each space, including details of magnolias, punk toile and menswear fabrics. Each element tells a story, from the emerald green accents in each bathroom – an ode to the state’s official gemstone – to the oversized portraits of luminaries R.J. Reynolds and Colonel Winston woven into the detailed carpets of the boardroom and mezzanine. Named to the National Register of Historic Places, the building remains an architectural showcase of original gold leaf, rich marble and burnished brass.
The Kimpton Cardinal will offer plenty of common spaces for guests, including the welcoming Living Room on the lobby level dressed in Carolina-inspired artwork with pops of fuchsia and monograms and a nearly 2,000-square-foot Rec Room with a basketball court, bowling alley and adult-sized twisty slide. Opening to the public the following week will be The Kimpton Cardinal’s adjacent restaurant, The Katharine. A traditional French brasserie that draws fresh inspiration from classic Southern cooking helmed by Executive Chef Ed Witt, the restaurant will feature a seasonal menu alongside traditional brasserie favorites and a beverage program with an extensive wine list, creative cocktails and numerous craft beer selections.
For groups and special occasions, the hotel boasts more than 6,300 square feet of function space, including two ballrooms with room for up to 400 guests on the mezzanine level. With accents of gold, cream and truly poetic carpet design in the Magnolia Ballroom and rich blues and modern accents in the Lexington Ballroom, these simply elegant ballrooms feature open pre-function space and striking décor, making them perfect for wedding celebrations. Also on the mezzanine, the Houndstooth Social Club and Herringbone Boardroom are ideal for small meetings or intimate events. With views of downtown Winston-Salem and mountains to the west, the 20th-floor office spaces of R. J. Reynolds have been transformed into three meeting rooms – all with a blend of impeccable furnishings and spirited touches – that serve small events and meetings, breakout or planning sessions and social events. In addition to its traditional meeting and function spaces, The Cardinal’s lower-level Rec Room is perfect for corporate team-building, after-hours networking events, creative functions, or any unique occasion that requires an equally distinctive space. The on-site restaurant, The Katharine, provides all food and beverage for meetings and special events.
“The Kimpton Cardinal Hotel team is eager to share this landmark with the local community, devoted Kimpton lovers, and leisure and business travelers seeking a new and genuine experience in The South,” says General Manager John Esainko. “From the moment guests arrive, they will feel like family as they experience our authentic Kimpton hospitality with each detailed amenity – from our customized Slumber Tea at turndown, to our preppy seersucker robes in each guestroom.”
Upon arrival, guests of The Kimpton Cardinal will be greeted with a Winston-Salem tradition of Moravian cookies and sweet tea in the Living Room and surprises at every turn. Other unique local amenities and experiences include an Art-o-Mat® in the hotel’s Rec Room, a traditional cigarette machine repurposed to distribute small pieces of artwork, and the option to utilize the hotel’s yoga mats and bikes for a quick ride and yoga session at nearby Bailey Park. Also tying into its local cycling community, the hotel will be developing specific packages and amenities for cycling enthusiasts.
Guest amenities at The Kimpton Cardinal include all of Kimpton’s signature offerings, such as its personalized guest preferences; Forgot It? We’ve Got It! menu of travel and vacation essentials; a thoughtful mini bar with a hint of local flair; complimentary Wi-Fi for Kimpton Karma Rewards members; complimentary morning coffee and tea service in the Living Room; hosted nightly wine hour featuring local blends; and health-minded wellness options, such as complimentary custom PUBLIC Bikes rentals, 24-hour access to the hotel’s expansive fitness center and an in-room Gaiam yoga mat for use during a guest’s stay. As with all Kimpton properties, The Kimpton Cardinal is also pet-friendly, welcoming four-legged guests and providing them with their own services and amenities upon registration at no extra cost, including a VIP (Very Important Pet) amenity, pet bowl and pet bed.
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