Pune: Ferrero believes that active children are more likely to grow into active and happy adults. To support this belief, the company introduced its group CSR project, Kinder+Sport, in India in November 2014 at Baramati, near Pune where the company has its state-of-art production facility.
The Kinder+ Sport program is designed to promote active lifestyle for children and teenagers by encouraging dynamic play and sports among children and their families and stimulating them to make physical activity a regular part of their lives.
Kinder+Sport has now introduced the ‘Joy of moving’ methodology – a well-researched, fun, scientific and 360 degree approach which aims to promote positive effects to the four cornerstones of child development: physical fitness, movement coordination (sports skills), cognitive development and life skills.
The ‘Joy of Moving’ method is conceived and studied by university researchers and specialists and supported by scientific research in order to provide children better opportunities of growing up and becoming conscious adults.
Over 500 children in the age group of 6 to 12 years from different schools in Baramati under the Vidya Pratishthan Group will participate in the Kinder+ Sport Summer camp from 6-11th June 2016. The summer camp will be conducted by specialist Kinder+ Sport trainers from Italy. The children will be divided into 4 age groups (5-6 yrs., 7-8 yrs., 9-10 yrs., and 11-12 yrs.) in order to respect the physical and psychological-behavioural characteristics specific to each age. Activities will include variety of sports like soccer, badminton, volleyball, basketball, etc. and motor activities.
Inder Chopra, Secretary General at Ferrero India and spokesperson for Kinder+Sport in India said, “Kinder+Sport stems from the knowledge that an active lifestyle is the cornerstone for healthy living. Sports provide children with important practice and skill set development that help them progress proper behaviours and acquire social and ethical attitudes, very important for their future.”
“We aim to grow the Kinder+Sport initiative gradually to cater to and involve children across Maharashtra state and the country eventually”, he added.
Last year the camp saw participation from close to 250 children from various schools in Baramati. This year, the camp will witness double the number of participants.
In October 2015, Kinder+Sport showcased young Indian talent at the prestigious Expo Milano, Italy, a global expo which has participation from over 140 countries worldwide. ‘Under 13’ state level badminton players from India played a friendly match with their Italian counterparts at the expo and the Indian players won the badminton tournament in Italy.
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