Pune: KPIT Technologies (BSE: 532400; NSE: KPIT), a global technology company, was awarded with the Indian Communications & PR Awards organized by Goldman Communications and presided over by The Public Relations Society of India (PRSI)-Mumbai Chapter for the ‘Best Event-Led Communication Campaign’ category. The award, presented during INDCOM 2017 – The Indian Communications Summit, recognized KPIT’s continued success in reaching and engaging the audience strategically for its marquee business events.
As an industry leader in creating technologies for a better world, KPIT connects with its diverse stakeholders through many event platforms. KPIT Sparkle, an annual innovation contest for students, is one such platform — now in its fourth year. The other examples where audience engagement and experience are thoroughly planned and carried out are customer-focused knowledge sessions and industry events. Additionally, KPIT is the sponsor of the ATP Challenger Tennis Tournament in Pune. The company’s marketing initiatives have consistently delivered value to these forums through detail-focused end-to-end event management and communication strategies.
“We’re honored to receive this INDCOM 2017 award. It acknowledges our commitment to engage thoughtfully with our stakeholders through targeted messaging and on-site programs that provide participants with a positive, memorable experience and enhance the KPIT brand. Event communication is a particular focus at KPIT, requiring omni-channel communication, partner collaboration and execution that adds tangible business value to our thought leadership programs” said Melissa Womack, Vice President Marketing and Customer Experience at KPIT.
The jury for the awards comprised senior PRSI members and accomplished PR and communications practitioners. KPIT was recognized for achieving significant impact for its events on parameters such as the effectiveness of its communication strategy, message delivery and media / digital media tactics. INDCOM 2017 – The Indian Communications Summit provided a business platform for communications professionals to network, learn, debate and share the changing dynamics of communications in an ‘omni-connected’ world. It hosted sessions from industry luminaries who have successfully driven communication and public relation strategies in the evolving ever-connected world.
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