Mumbai, July 10th, 2017: Breaking the barriers to closeness, Closeup brings together Bollywood’s freshest faces Kriti Sanon and Sushant Singh Rajput, dance to a new beat! The talented Bollywood belle Kriti and heartthrob Sushant star in Closeup’s brand new rendition of the iconic ‘Paas Aao’ jingle! The latest video by Closeup in association with one of India’s largest music labels T-series, is directed by Ahmed Khan, and features the classic pop culture jingle in a new avatar with a new purpose – to break the barriers to closeness and create a new connection with confidence that only fresh breath can give! This version of the jingle has evolved from a sweet and romantic melody to embody a more bold and edgy vibe and is sung by exceptionally talented playback singer and composer, Armaan Malik and composed by Amal Malik, who add a dash of energy and zeal to the track.
Commenting on this, Kriti said, “I’ve personally been a fan of the catchy Paas Aao track, and the new version is more upbeat and fun. Breaking barriers is about leaving all hesitation and any nervousness, anything that makes you jittery about talking to someone you like. We all have had those moments, but ultimately, it’s about letting your inhibitions go!”
Sushant Singh Rajput said, “This song takes me down memory lane! Growing up, we all have faced situations where we were afraid to break the ice. But the key to any conversation and creating that connection, especially the first, is confidence. It’s all about overcoming the barrier and enjoying the moment! The new Paas Aao theme reflects this exciting phase in everyone’s life and I’m super excited to be a part of it.”
Shashwat Sharma, Category Head, Oral Care India, said, “As a brand, we have always celebrated two individuals coming close and exuding self-confidence. We are excited to bring you a fresh and edgy take of our much-loved signature tune “Paas Aao” that has been an iconic jingle. What started out as a romantic melody has now evolved into a bold and catchy track which resonates with the pulse of today’s youth. This thought has been brilliantly brought alive by Ahmed Khan and his vision for the song and the charm of Sushant and Kriti. We are confident this new dynamic and exciting avatar of “Paas Aao” will be loved by all.”
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