Barcelona, Spain: In an initiative led by the Michelin-star Torres Twins Chefs, International Art Director Tamu McPherson and the Clúster Gourmet de Catalunya
Fashion and food require a creative process based in inspiration. Throughout this summer, La Roca Village is combining these two worlds to create a sophisticated confluence of inspirations,capable of inspiring the senses. The best selection of fashion brands will combine with the highest quality gourmet Catalan food, providing the visitor with a unique shopping experience and a perfect day’s excursion this summer.
The new campaign was presented by the award-winning chefs the Torres Twins- Javier and Sergio Torres – who have been a fundamental part of the discovery of a dialogue between fashion and food, through a creative exchange with photographer and ArtDirector Tamu McPherson.
The textures, colours and shapes of 10 recipes created by the Torres Twins have served to inspire Tamu, who has created a series of photographs of 10 fashion looks that will remain on La Roca Village’s digital platforms during the coming months. This collaboration was presented yesterday before our guests and ended with a challenge: the Torres Twins created live a Royal with milk, almonds and fig leaves, a dish made exclusively for La Roca Village and inspired by McPherson’s style during the event. Javier and Sergio Torres talked about how interesting it was getting involved in this project, “joining together these two similar worlds which both find in inspiration their union bond.”
La Roca Village will continue this fashion-food dialogue until 30th August, before transforming itself into a showcase of the best of made in Catalonia, focussing on food and putting the best in class of Catalan gourmet in the reach of a highly sophisticated international public constantly in search of the exquisite and the exclusive. During the coming months, visitors to the village will be able to experience the authentic taste of Catalonia through the Catalonia Gourmet Market, a unique space located in the plaza of the Lobby Café, catered by the Clúster Gourmet de Catalunya. The gourmet market will feature a selection of exclusive gastronomic souvenirs of the best gourmet Catalan products, which the thousands of visitors to La Roca Village we expect this summer, of which it is estimated 60% are international, can purchase and enjoy at home.
Amongst the more than 130 boutiques of both the best national and international brands, the best of Catalan gourmet will be presented: from the mythical nougats of Torrons Vicens, to the yogurts of El Pastoret de la Segarra, Juve i Camps cava, the cocas of Perafita, oils from Dama de Elaia and Serra Ferran, cheeses from Betara and sausages from Mas Gourmets and Embotits Salgot. The eight restaurants that comprise La Roca Village’s gastronomic offering also join the gastro experience, which the visitors will experience through drink kiosks that will serve organic juices, ice creams and cocktails, creating an authentic gastronomic route throughout the length of the village
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