NEW DELHI, Feb. 26th 2019: El Clasico, the biggest club fixture in the world will be streamed live and free only on Facebook Watch on 3rd March 2019 in the Indian subcontinent.
LaLiga signed a landmark deal with Facebook before the start of the 2018/19 season for the telecast of all LaLiga matches in the region.
The legendary rivalry between Real Madrid CF and FC Barcelona is the most anticipated fixture for football fans across the globe. Fans in India can watch the match live and free on Facebook Watch in the early hours of Sunday morning.
It’s been a LaLiga season to remember, and one of the most competitive campaigns in Spanish top-flight history. FC Barcelona leads the way, but their great rivals Real Madrid CF are only 9 points behind ensuring plenty on the line when the two sides meet on the 3rd March.
Live studio coverage will be hosted by Joe Morrison. The popular presenter will be joined by former Real Madrid CF defender Michel Salgado and former English top-flight goalkeeper and fan favourite John Burridge.
Fans can follow LaLiga’s official Facebook Page to add their match to their Watchlist.
Broadcast Details for El Clasico:
Date: 3rd March 2019 (Sunday)
Kick-off Time: 1:15 am IST (On-Air 0:15 am IST)
Destination: Facebook Watch via the LaLiga Official Facebook Page
Commenting about the upcoming match, Jose Antonio Cachaza, Managing Director, LaLiga India said, “El Clasico is the biggest rivalry not only in LaLiga, but the world, with aggressive competitiveness between the clubs and of course adding to that the luminous history. It is the perfect opportunity for fans in India to experience watching the best of football live and free on Facebook Watch, with enhanced ease and convenience. This fixture will be available solely on Facebook Watch for the first time and we hope a maximum number of fans across the nation are able to watch this high-profile clash between two giants of the sport.”
So far, the results for the Facebook Watch LaLiga broadcasts have been tremendous, as LaLiga has been able to reach a new and younger audience in this key growth market. For example, 82% of viewers of these broadcasts have been under the age of 35. In addition, the broadcasts have succeeded in creating a new, interactive viewing behaviour. They’ve generated more than 500 thousand comments and 6.8 million reactions and have been shared more than 124 thousand times. Facebook’s video polling product, which allows viewers to vote on different topics in real-time, has been especially impactful in helping fans participate in the action. So far, 21% of viewers have voted in a poll during a LaLiga Facebook Watch broadcast and, on average, those who vote in a poll watch 2.5X longer than those who do not vote.
India’s interest in LaLiga has continued to grow year-on-year. The league’s Facebook page has risen from 300,000 to over 3.5 million followers since September 2016, further highlighting LaLiga’s growth in the country.
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