NATIONAL: MyGate, India’s largest Community Management player, today announced its foray into ‘Community Omnicommerce’ with the launch of MyGate Exclusives, enabling its 15,000+ societies in 2.5 million+ urban homes to begin unlocking their collective buying power. The section has gained significant traction during its six-week soft launch, with a third of daily users exploring the unique offerings. Currently, 80+ emerging and national brands have been onboarded across categories and MyGate plans to empanel 200+ brands by March 2021. Over the coming two quarters, the company plans to address other community-specific gaps that exist in the broader commerce landscape, such as group buying for communities and a resident-to-resident marketplace.
Commenting on this new venture, Mr. Abhishek Kumar, COO & Co-founder, MyGate said, “These are interesting times to be in the community management space, as the threat of COVID has brought about huge behavioral shifts among residents. These shifts have helped us realize the demand for commerce tailored to the gated community resident, and MyGate Exclusives is the first proposition to be born out of this realization. We are happy to see our users responding positively and are confident that our strong customer understanding will power this and many more initiatives to greater success in the future.”
Vijay Arisetty, CEO & Co-founder, MyGate said, “Residents of gated communities, be they in Bengaluru, Mumbai or Delhi, have unique needs and preferences and our initiatives in commerce over the coming months will address them all comprehensively, in line with our larger goal of being the complete operating system for gated communities. By the end of 2021, we also expect to be one of the largest facilitators of commerce for over 10 million homes and a trusted partner to thousands of brands.”
For MyGate Exclusives, MyGate is curating unique and innovative products and services that resonate most strongly with residents of housing societies across multiple categories centered around the home, such as Home Solutions, Home Essentials, and Health @ Home. Over the coming months, MyGate plans to strengthen partner onboarding in Mumbai, Bangalore, Delhi-NCR, Chennai, Kolkata, Hyderabad, and Pune, and ultimately be the one-stop solution for all community needs and the platform that facilitates all interactions between the larger world and housing societies.
Mr. Shreyas Nagdawane, the co-founder of grocery delivery service Supr Daily, says, “Gated communities are a great opportunity for us to reach a sizeable audience. We are glad to have such an effective medium to interact directly with customers looking for a daily solution for their grocery needs.”
Mr. Sundeep Goswami, Director – Sales, RESONATE, which manufactures a power back-up device for Wi-Fi routers, says,“It is challenging for any brand to find the right audience. MyGate gives us the ability to reach a very relevant and homogenized audience of gated community residents. This makes it among the most efficient digital media channels available. We are extremely happy with the initial results and look forward to a long working relationship.”
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