Pune: Gera Developments, with a track record of over 47 years and one of the pioneers of the real estate industry as the creators of premium residential and commercial projects in Pune, Goa & Bangalore formally inaugurated EVOLVE, first-of-its-kind initiative in the realty sector, an edu-infotainment center of the award winning ChildCentricTM Homes by Gera Developments at the hands of GM Viswanathan Anand (five times world champion). Evolve will house Viswanathan Anand Chess Academy for children, his first ever chess skills training center in India at Song of Joy, Gera Developments’ first ChildCentricTM Homes project at Kharadi, Pune. The inauguration was followed by a last person standing competition wherein GM Viswanathan Anand (five times world champion) played 15 simultaneous games of chess with the selected children. The audience was enthralled to watch the Indian Chess Grandmaster play live and give handy tips to the budding chess enthusiasts.
Mr. Rohit Gera, Managing Director, Gera Developments while addressing the media on making the ChildCentricTM Homes dream into a reality said, “The award winning ChildCentricTM Homes, is a new way of living for today’s young home buyers. ChildCentricTM Homes is all about the holistic 360° approach to family living taking into account parents aspirations and needs with regards to their children. The concept of ChildCentricTM Homes was introduced by Gera Developments in India for the first time ever in 2014. Inspite of the challenging times that the realty sector has faced recently with demonetization, RERA and GST which has also brought about a paradigm shift, we are happy to have more than delivered on our promise for Song of Joy, the first ChildCentricTM Homes project with first phase totally sold out and the second phase recently launched. Goa will be the 3rd city after Pune and Bangalore where ChildCentricTM Homes is being introduced.”
Mr. Gera further added that “EVOLVE is a first-of-its-kind initiative in the realty sector, an edu-infotainment center. Evolve is beyond a clubhouse and forms the very core of our award winning ChildCentricTM Homes. Evolve is an innovative solution where the residents of the project get the CONVENIENCE of never seen before facilities at their doorstep and features where their children will have FUN. Keeping the SAFETY needs of the children in mind, we have also ensured that the DEVELOPMENT & training aspirations of their children will be fulfilled. Evolve will house all the activities basis the tie ups with world class celebrity academies thereby making learning a fun-filled experience besides the many features being offered by ChildCentricTM Homes. This first of its kind facility allows parents of Gera’s Song of Joy to provide their children a memorable childhood that they probably never had. I believe that raising happy, smarter children, make happier families.”
Evolve will enable parents to provide best in class opportunities in sports, mental development, arts, music, dramatics and recreation through exclusive associations with India’s eminent personalities like Viswanathan Anand, Mahesh Bhupati, Shankar Mahadevan, Shiamak Davar, Anil Kumble offering the best intellectual, physical and vocational coaching at the project. The ChildCentricTM Homes concept has been the brain child of Mr. Rohit Gera, Managing Director, Gera Developments who led the project ensuring the right mix of offering, tying up with the best in class service providers and working out the details of service agreements. Evolve is thoughtfully conceptualised and tastefully designed with state-of-the-art infrastructure. The passion and enthusiasm is evident through the best-in-class recording studio which has been created at Evolve to encourage the young musical talent. This is a value addition for the customers and wasn’t a part of the original documented offering. A unique initiative by Gera Developments, yet again a first in the industry to elevate the status of the realty sector beyond brick & motor to an experiential level.
The partnership between Gera Developments, a 47 year old prominent real estate brand and one of the pioneers in Pune and five times undisputed world chess champion is first of its kind. This association has provided an ideal platform and launch pad for the Viswanathan Anand Chess academy. The synergy of this collaboration will bring together Viswanathan Anand’s expertise as a grand master of 25 years and the brand expertise of Gera for more than 47 years. It is these experiences that will promote and encourage appropriate social emotional development and physical wellbeing of the children.
While commenting on the launch of the academy, GM Viswanathan Anand (five times world champion) said, “Gera’s ChildCentricTM Homes is the solution for today’s working parents who are no longer fixated on their children becoming doctors and engineers and want to provide them with the best in class opportunities to discover and nurture their talents. Gera developments has offered me the opportunity to set up my own academy and enter Pune through ChildCentricTM Homes with the Viswanathan Anand Chess Academy and provide its residents with the world class training in chess. Having my academy at your doorstep would allow me to share my joy and passion for chess at a personal level. Gera Developments has recognized a need and I am glad to be part of the solution that helps kids grow and learn while allowing their parents to balance their careers and families. The Academy will impart world class quality chess training to young chess enthusiasts and thereby create a league of future chess champions.”
Viswanathan Anand Chess Academy will leverage the 25 years expertise of the Grandmaster in a big way. It is a perfect match amongst equals sharing the same passion and vision. While the Indian Chess Guru has won the World Chess Championship five times, Gera Developments is also a champion through the many ‘firsts’ that stand to its credit in terms of customer commitment and innovation. Applauding the ChildCentricTM Homes concept, GM Viswanathan Anand (five times world champion) further added that “The concept is not only innovative but fulfils a huge gap that exists today, that of providing a plethora of opportunities for children and parents to choose thereby allowing kids to experiment and explore.”
Mr. Rohit Gera, Managing director, Gera Developments while expressing pride and delight on the partnership said, “We are truly honored to partner with the world chess champion for our most prestigious and world class concept based project. It is our privilege to launch Viswanathan Anand Chess Academy at ChildCentricTM Homes, Gera’s Song of Joy, Kharadi, Pune. His academy will train and sharpen young minds to create more grandmasters in our country. Having Viswanathan Anand Chess Academy within the Gera housing project is like having GM Viswanathan Anand (five times world champion) as a coach at your doorstep. We have always been committed to our loyal customers and will go out of our way to ensure their long term enjoyment. We are extremely sensitive to their needs and will always innovate and launch such unique concept based projects to suit their sensibilities.”
Gera Developments’ pride themselves in providing long term enjoyment to their customers. Innovation has been a hallmark of the company and there are many ‘firsts’ that stand to Gera Developments’ credit. Their philosophy is to ‘OUTDO’ and yet again, they have created a breakthrough in innovation with launch of ChildCentricTM Homes thereby creating a paradigm shift in the real estate for both, the developer as well as the home buyer. The company has established a new category of living spaces designed keeping the child of the home as well as the parent’s lifestyles in mind. Gera’s have set a new benchmark not only in real estate marketing and brand building but also setting new standards of service orientation in the realty sector. They strongly believe in GROW WITH GERA and ensure that there is a value add for all their key stakeholders.
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2014 The Global Indian New Network (TGINN)