New Delhi, February 27, 2018: LAVA International Limited, a leading Indian multi-national company in the mobile handset industry, today announced the launch of LAVA Z50, one of the first smartphone to run on Android™ Oreo™ (Go edition). Z50 is designed to provide a great product experience, especially to the first time smartphone users. The device will be available at over 100,000 retail stores by mid March, 2018 in black and gold color options.
Z50, standing tall in LAVA Z series, is born out of the company’s end-to-end control on entire product value chain – from design to manufacturing. The smartphone is thoughtfully designed to address the concerns of first time smartphone users; powered by the Android™ Oreo™ (Go edition) configuration. LAVA Z50 equips users to overcome concerns such as – less storage space to download and store applications, slow opening of mobile applications, user interface and content designed in non-native languages, poor hardware quality and bundling of numerous redundant third party applications.
Mr. Gaurav Nigam, Head – Product, Lava International said “With LAVA Z50, powered by Android™ Oreo™ (Go edition), we are giving our first time smart phone users an impeccable software designed for faster processing, more memory at hand vs. non – Android™ Oreo™ (Go edition) phones, and the possibility to get entertainment through YouTube Go, to help users control their data. The camera has been enhanced to give Dual Bokeh experience and an LED flash for night time video calling. I must say it is a great opportunity for both – consumers and the brand”.
Mr. Sagar Kamdar, Director of Product, Android said “Android’s mission has always been to bring the power of computing to everyone, and part of that is ensuring a great experience across a broad range of devices. Android™ Oreo™ (Go edition) is specifically optimized to bring the magic of Google and Android to smartphones with limited memory and processing power, and we’re excited to collaborate with Lava to take the next step on that mission by launching the Lava Z50.”
Lava Z50 features a 4.5 inch display with 2.5D Curved Corning® Gorilla® Glass for tough and scratch resistant display screen. It is powered by a Mediatek Processor (MT6737m) with 1.1 GHz Quad-core and comes with 1GB of RAM coupled with 8GB of internal space. The smartphone also features enhanced storage space of 5.5GB (vs 3GB space which is typically available in 8GB ROM devices). It also helps in increasing the RAM performance upto 50%, which allows significantly faster application opening time.
Lava Z50 comes with a 5 MP rear and front camera with flash, providing brighter and sharper images. The smartphone sports Bokeh Mode in both the front and rear cameras thus capturing the moments powerfully, by making the objects stand out from the background.
Keeping in mind the needs of the Indian mobile users, the smartphone has been designed to facilitate search in 10 major Indian languages (including Hindi) besides enabling search for images, weather and also translate from search home screen.
The smartphone comes with 2-year warranty, re-affirming company’s focus on product quality and reliability backed by robust investments in research & development and product manufacturing. Additionally, the smartphone is bundled with a very attractive Cashback offer of Rs 2000 from Airtel.
Lava Z50 comes with a special launch offer of free one-time screen replacement, in case screen breaks within 1 year from the date of purchase.
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