Over 880 Indian designers showcase socially responsible solutions, conceptual category winners invited to Lexus Design Event at Milan Design Week 2020
iNDIA: Lexus India today wrapped up the 3rd edition of India’s prestigious and fiercely contested design awards – Lexus Design Award India (LDAI). The winners of the third LDAI were chosen from 885 high quality entries from all over India.
Winners from the Conceptual categories have been
shortlisted for the Global Lexus Design Award 2020 (LDA) and will be invited to
the Lexus Design Event at Milan Design Week.
Speaking on the occasion P.B. Venugopal, President, Lexus India, said, “We are in the third year of LDAI and with each year the popularity of the event is increasing. The number of entries is already 3X compared to the first edition. This also reflects the wealth of design talent we have in this country. At Lexus, we believe in the power of design and how it can help build a sustainable tomorrow. LDAI is our effort at unlocking that power of design.”
Jury member and Vice President of Lexus Asia Pacific Division, David Nordstrom, further added, “It’s not just the high number of entries, the quality of entries are very impressive too. It is heartening to see the convergence of Design & Technology across all categories.”
The LDAI 2020 was judged by a panel of luminaries from
the design field. The winners of the 10 categories, and the Jury’s Choice
Award, received Lexus Design Award India trophies designed specially by Michael
Foley, and the winning works will be promoted by Lexus India on digital media
and at the Lexus Guest Experience Centers.
This year, LDAI 2020 introduced a mentorship program as
part of the process. To mentor the finalists from the conceptual category,
Lexus welcomed a stellar ensemble of creative pioneers and industry stalwarts
who helped the finalists refine their projects.
The ceremony was held during the Pune Design Festival,
organized by Association of Designers of India (ADI). The winning entry from
the global Lexus Design Award 2019, Algorithmic Lace by Lisa Marks, was
exhibited at the venue.
The Lexus Design Award India (LDAI) seeks to recognize and reward the best industrial design executed by Indian designers, institutions, design consultancy firms, and in-house design teams of companies. Good design is defined by LDAI as the synthesis of ergonomic, aesthetic, commercial, industrial, and scientific disciplines to create products that simplify, enrich and better human existence. Lexus, as a brand, has always stood for excellence in design, ergonomics, sustainability, technological superiority, and responsible consumption; and the LDAI will mirror these brand values.
WINNERS – LEXUS DESIGN AWARD INDIA 2020
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