Mumbai: LIC Nomura Mutual Fund proudly announces its renaming as ‘LIC Mutual Fund’ today. The company also announced that GIC Housing Finance Ltd (GICHFL) and Corporation Bank (CB) are the two new partners in the joint venture. LIC Housing Finance Ltd (LICHFL) will continue with the partnership by enhancing its stake in the company. All approvals from SEBI and other regulatory bodies concerned have been received.
Shri. S. K.Roy, Chairman of LIC of India, the sole Sponsor of LIC Mutual Fund, speaking on this occasion said “At the outset, I along with my team members would like to thank Nomura for its valuable contribution to the business and extend them warm wishes and success in their future endeavors. While reiterating our strong commitment to the mutual fund business, we heartily welcome our new partners in embarking this journey of evolution as we see this industry is in the cusp of growth and consolidation. We are confident that this re-invention of such an iconic brand will leverage its experienced and credible ethos, while still being relevant to present times for the smart young investors of today.”
The new imagery of LIC Mutual Fund- is exclusively crafted on the principle of ensuring and enhancing the quality of wealth creation by providing a perfect combination of products and services of aspired attributes along with competitive returns. The company’s focus is to – cater to all segments of investors and serve them seamlessly across all channels of distribution.
“We have seen a reasonable business growth for last 2 years and we are confident of becoming a preferred and trusted investment partner for the investing public. As a part of the process, we have strengthened our core team by appointing experts from the industry and given the synergies of the new partnership, we would aspire to see our fund house amongst top 3 players in next 5 years” said -. Ms.Sarojini Dikhale, Whole-Time Director & CEO at LIC Mutual Fund Asset Management Ltd. “We are also focusing on going digital to bring the best value and convenience to our customers online” she added.
The fund house is expanding its reach through retail penetration. LIC Mutual Fund has emerged as one of the fastest growing mutual fund company in terms of AAUM by witnessing a significant 41.26% growth for the quarter Jan –March 2016 as compared to the previous year quarter Jan –March 2015.
At the Launch event, the company unveiled its transformation through the renewed logo, website, (digital and social media campaigns.) LIC Nomura Mutual Fund is now LIC Mutual Fund with its investment manager, renamed as LIC Mutual Fund Asset Management Limited and Trustee Company renamed as LIC Mutual Fund Trustee Private Limited.
The essence of the New Logo of LIC Mutual Fund:
At the heart of the logo, is the diya which symbolizes light and accuracy. The – ‘light’-depicts hope, positivity and brightness. The hands around the diya represent ‘security and protection’.
The signature color codes have a special connotation as well. Yellow has associations with happiness, optimism, enlightenment, creativity and spring.
The sunny yellow lotus petals give a sense of optimism and at the same time is a mark of purity. The deep blue connotes a profound sense of trust, honesty and loyalty thereby communicating reliability and responsibility. It is meant to exhibit- inner security and confidence so as to treasure the trust of the investors. The logo stays true to the endeavour & purpose of -‘LICMF’ of keeping the ‘light of hope’ shining in the lives of people along with protecting their future by offering relevant investment options to help create wealth.
The logo illustrates an amalgamation of three distinct concepts: Purity, Life & Security; which are indeed the three pillars on which LICMF stands tall and proud.
Together, these elements form the new identity of LIC Mutual Fund as it aims to:
1. Illuminate Lives
2. Protect our patrons’ and Investors’ Trust
3. Propagate Optimism & Goodwill
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