Pune: Limelight, an exclusive apparel store for men will now be known as ‘Linenking’. Linenking is a brand for linen apparel for men and famous Bollywood actor Riteish Deshmukh will be the brand ambassador for Linenking. This was announced by Kunal Marathe – Director, Linenking in a Press Conference held in the city today. Pradip Marathe – Chairman and Managing Director, Cotton King was also present on the occasion.
Speaking on the occasion Kunal Marathe said, “We are very happy to announce the launch of Linenking and with this launch all the 11 outlets of Limelight will be known as ‘Linenking’ from 10th October. Since last few years, there has been an unprecedented demand for trendy apparels of linen by the discerning customers and we were the first to introduce authentic and exclusive range of linen apparels through our ‘Limelight’ outlets, infact Linen apparels constituted 80% of stock at Limelight. ”
“It is not only about change of name from Limelight to Linenking but we also intend to offer an exclusive linen brand to our customers who have unconditionally supported and trusted us. We plan to open few more outlets in major cities of Maharshtra including Mumbai to have 25 outlets altogether in the state very soon,” Kunal Marathe added.
Linenking will not only offer Shirts, Kurtas, Jackets, Party ware but will also offer an exclusive variety of trousers which is not available anywhere else in the market. Customers will get to select from the exclusive range of Linen-Look, Linen-Rich and Pure-Linen with the offer price of Rs. 795, Rs.995 and Rs.1295.
Famous actor Riteish Deshmukh will be the brand ambassador for Linen King. Being a die-hard Linen fan, Riteish has happily agreed to be the brand ambassador of Linen King. After being signed as Brand Ambassador of Linenking, Riteish expressed his happiness and said that he adores Linen fabric.
In fact, for Riteish ‘Linen is an attitude’. After using and experiencing the feel of variety of Linen apparels from many countries around the world, he also realized that there is no match to the quality and variety of Linen fabrics that Linenking offers. He also stated that in India, there is a huge demand for linen apparels and he is very confident that Linenking will receive huge appreciation.
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