MUMBAI: Emojis have today become an integral part of internet communication. Millennials and Generation Z prefer to use emojis more than using words to express themselves. Recognising the popularity of emojis among the youth, social media platforms have introduced emojis for pretty much every activity, emotion, profession & passion. They have become a universal language and a part of everyday conversations.
Global content leader and OTT player, Lionsgate Play caters to the entertainment needs of millennials and is always looking at different ways of connecting with its audiences. Hence to celebrate World Emoji Day, Lionsgate Play on 17th July 2020 has launched an interesting social media contest to become a part of new trends that the youth enjoys. The premium OTT player will share multiple fun-cryptic-edgy creatives which will describe movies using emojis. Whoever guesses all movies correctly, will win exciting gift vouchers from Lionsgate Play. Cinephiles can watch all movies on partner platforms of the brand – JioFiber, Vodafone Play, Airtel Xstream, Idea Movies&TV.
Commenting on the same Mr. Rohit Jain, Managing Director of Lionsgate Play said, “Lionsgate Play is always looking for fun interactive ways to connect with the audiences. We are committed to bring entertainment to our consumers’ universe, be it via our exclusive content or fun social media campaigns. To stay connected with the youth, it’s important to be a part of pop culture and that’s what we aim to achieve via the World Emoji Day campaign. Everyone loves fun challenges and the most exciting part of this contest is to be able to answer emoji posters correctly to unearth movie titles. We are certain people will enjoy this contest on social media.”
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2014 The Global Indian New Network (TGINN)