Have you just started an eCommerce business? But the several horror stories about the high cost of marketing has you worried about how to reach your target audience? This article will put your mind to rest, with small budget marketing tricks entrepreneurs can use to reach their target audience and boost traffic to their eCommerce website.
Once you search for a product online, the result will show you multiple websites that sell the product. As an entrepreneur, you require online marketing help to drive traffic to your eCommerce website and make your business stand out from the rest.
How To Successfully Market Your Ecommerce Website
- Develop a blueprint for your marketing campaign by calculating your budget, knowing your target market, and reaching out to people in order to hear their opinions about your kind of business.
- Set-up monitoring tools and technologies to execute your marketing plan as well as track your return on investment.
- Put your marketing blueprint into action and pay attention to every step to ensure everything is on course.
Low Budget Marketing Strategies: There are over 4 billion internet users in the world according to www.internetlivestats.com. That is a lot of people. So how can an eCommerce entrepreneur boost traffic to their website with a small budget?
Here are five affordable marketing tricks an entrepreneur can deploy.
Social Media Marketing: There are over 2.5 billion monthly users of Facebook, 1 billion monthly users of Instagram, and over 500 million users of Twitter. If entrepreneurs can package their content well, social media provides an exciting opportunity to boost traffic to their eCommerce website.
You can create a Facebook page for free and interact with your potential clients by generating engaging content. Once the page has helped you to generate more revenue, you can opt for premium social media services like Facebook Business and Facebook Ads to reach greater audiences.
Hiring a skilled social media manager who posts relevant and engaging content improves your marketing for eCommerce. The manager should provide the best services to your customers and attend to all their online questions.
Keeping your customers satisfied and happy makes them sell your brand to other consumers for free.
Email Marketing: While building your eCommerce website, it is essential to capture people’s email addresses. There are a couple of applications that can help you do this for a small fee, while some have free trial periods.
After the free trial period where you have evaluated its success, you can choose to install the app permanently. Email marketing allows you to keep in touch with your customer whenever you want, giving them more reasons why they should visit your eCommerce website and make purchases.
Sending your customers emails composed with custom writing reviews like Best Writers Online, ensures you are sending tailor-made emails to your clients to stimulate their interest and visit your eCommerce website.
Although email marketing is traditional, it is not outdated. Simply ensure that your emails reach the people who are interested in your products and watch your eCommerce website traffic soar.
Deploy Guerrilla Marketing Tactics: Even though half of the world’s population are active internet users, marketing your eCommerce website offline can also help generate traffic to your site. You can win your target market’s attention by creating entertaining and informative messages to your local target market via word of mouth and artistic impressions.
Having people talk about the positives of your product offline will attract new customers and offer you new opportunities. Marcus Miller runs a digital marketing company in the UK and has successfully deployed this tactic.
While trying to promote a Movember men’s charity that encourages men to grow a mustache to raise money, he employed a graffiti artist to paint a character on a 30-foot tower in Birmingham. This painting helped expose both the charity and the graffiti artist as they got free press from media outlets while raising enough money for the cause.
A perfect guerrilla marketing tactic that did not cost so much and offer maximum exposure.
Content Marketing: There are many sides and approaches to content marketing. To boost your eCommerce marketing, it is essential not to restrict yourself to only one approach.
When done right, content marketing can give unbelievable returns while investing very little. You can start by establishing a company website where everything about your business is shared.
You can create a blog section on the website and regularly add new content that educates and entertains your audience. Presenting your content in easy to consume bits like videos, infographics, pictures, and podcasts can be helpful.
A lot of people search for ‘how-to’ things on Google and other internet search engines. So by having a good content marketing plan, they can easily land on your content and, in turn, view your product.
Develop Smartphone Apps: Almost everyone is using a smart-phone these days. This offers an opportunity for eCommerce websites to increase traffic and generate sales by creating an easy to use smart-phone application.
To develop these sorts of apps are not so expensive, but their appeal to customers is invaluable. Simply ensure the app has a good UX so your clients can easily place their orders and reach customer support.
In Conclusion: You do not need a big budget to get a good marketing result. Using any or all of these five small budget marketing strategies, you will be able to reach your target audience and boost sales on your eCommerce website.
AUTHOR BIO: Frank Hamilton has been working as an editor at essay review service Online Writers Rating. He is a professional writing expert in such topics as blogging, digital marketing, and self-education. He also loves traveling and speaks Spanish, French, German, and English.
