London UK/Spokane WA: The rapidly growing hotel chain, Magnuson Hotels, has today unveiled a fresh new look as it sets to expand consumer awareness of its three brands; Magnuson Grand, Magnuson Hotels and M Star Hotels.
The rebrand is the first in the hotel group’s 12-year history and will help to position Magnuson Hotels as the industry leader it’s proving to be. With the world’s largest GDS & internet reservation system, Magnuson offers the widest online distribution, delivering more profit at a lower cost than any of its competitors.
Magnuson Hotels’ new identity will also play an important role in exporting the ambitious American brand worldwide as it seeks new growth opportunities abroad. This is one of the first marketing initiatives of a recently formed global partnership between Magnuson, Jin Jiang and Louvre, the largest hotel groups in Asia and Europe respectively.
“Magnuson’s decision to unveil an updated brand identity is the first stage in exporting our fast growing USA brand to a global audience,” stated company CEO Thomas Magnuson. “By partnering with Jin Jiang and Louvre Hotels, the Magnuson Hotel brands will be directly available for corporate, leisure and travel agent bookings from China and 50 other countries. As our combined companies now represent nearly 5,600 hotels and over 500,000 rooms, we expect the impact to be significant for our US hotel affiliates.”
“As well as the aggressive online marketing and high margins already delivered to US hotel owners affiliating with the Magnuson brands, we are reinvesting to advance consumer popularity even further,” stated Magnuson.
While the new branding will be implemented on all future Magnuson campaigns, the hotels will still retain some degree of flexibility to choose designs that complement their personality and the property’s location; a factor that has always been an important feature in the Magnuson brand philosophy.
UK creative agency, Stokenbrand, was selected to execute the rebrand alongside the Magnuson marketing team and will continue to assist in personalizing the new identity to best suit the requirements of each individual hotel.
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