Mumbai: Mahindra & Mahindra Ltd. (M&M Ltd.), a part of the USD 19 billion Mahindra Group, today announced that its iconic SUV, the Bolero has touched a new milestone, having sold 10 lac units, since inception.
The Bolero has also regained its position in the list of Top 10 Passenger Vehicles of India where it features as the third highest selling SUV in the country. It is significant to note that the Bolero has registered year-on-year growth of 23%, outperforming the industry which has witnessed 17% growth.
Speaking on this achievement, Veejay Ram Nakra, Chief of Sales & Marketing, Automotive Division, Mahindra & Mahindra Ltd. said, “This is a proud moment for us as our iconic brand, Bolero crossed the 10 lac units milestone, since launch. Infact the Bolero has regained its position in the top 10 passenger vehicles in India, which is a validation of the confidence consumers, in semi urban and rural India, have reposed on the brand. Further the successful launch of the Bolero Power+ has helped the brand to grow steadily, inspite of several new launches in the UV space. I am sure that the Bolero will continue to be as popular on Indian roads in the years to come”.
The launch of the Bolero Power+ in 2016 has been an evolution of this powerful brand and since then the Bolero has grown steadily. With an enhanced value proposition, the Bolero Power+ delivers more power, more mileage & a peppier drive. This has further enhanced the brand’s appeal. With its take on anything capability, today the Bolero is the preferred choice not only amongst its core customers but also amongst a larger set of buyers.
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