Mahindra inaugurates first Saboro Lounge in Mumbai


Mumbai: Mahindra Agri Solutions Limited (MASL), a 100% subsidiary of Mahindra & Mahindra Ltd, today inaugurated its first Saboro Lounge in Mumbai. Saboro Lounge is a unique new-age concept that serves innovative fresh food, crafted from the freshest fruits, vegetables and dairy-based products, with an aim of promoting a life of Healthy Indulgence. Additionally, Saboro fresh fruits will also be available for retail at the Saboro Lounge.

Saboro Lounge is a perfect ‘Third Place’ for all achieving, self-aware, and health conscious individuals and groups; for all who understand the significance of good food and nutrition in creating a productive, fulfilling life, and at the same time don’t want to compromise on the indulgence factor.

Located in Churchgate, Mumbai, Saboro Lounge offers an interesting, modern and tasty range of handcrafted cold pressed juices, smoothies, salads, refreshments, and desserts made with the most nutritious ingredients. The menu at the Lounge has been created in partnership with leading chefs and nutritionists, and will appeal to the evolving tastes and preferences of Indian consumers, while keeping their calories in check.

Speaking on the inauguration of the Saboro Lounge, Ashok Sharma, MD & CEO- Mahindra Agri Solutions Ltd. said, “Saboro Lounge is a manifestation of our commitment towards providing high-quality, healthy food to Indian consumers, while ensuring it satisfies their taste needs. To put it simply, “Healthy Indulgence” is Saboro’s core positioning. Our menu has been crafted to deliver culinary discoveries which are healthy. And what’s more is that customers can also avail the high quality premium Saboro Fruits at the Saboro Lounge.”

He added, “We want to change the way people look at healthy food through our assortment of delectable juices, salads, eatables, and desserts. Further, our stringent procurement process and systems, adhering strictly to our Mahindra Quality Standards (MQS), will ensure what we serve is made only from the freshest and responsibly-sourced ingredients.”

Brand Saboro is derived from the Spanish word “Sabor” which means “taste”. The company will soon expand the lounge to other parts of the city, including the T2 international airport.

MASL has a joint venture with Univeg, a global leader in fresh produce. This association has helped MASL provide high quality fruits to the Saboro Lounge.


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