May 10, 2019, Mumbai: Mahindra & Mahindra Ltd., a part of the US $20.7 billion Mahindra Group, today announced the launch of an all new entry level ‘W3 Variant” of its popular SUV, the Plush XUV500 at a price of Rs 12.22 lakh (ex-showroom, Mumbai). The W3 variant would be available across India at all Mahindra dealerships with immediate effect.
Speaking about the new W3 variant of the Plush New XUV500, Veejay Ram Nakra, Chief of Sales and Marketing, Automotive Division, Mahindra & Mahindra Ltd. said, “The XUV500 pioneered the creation of the premium SUV segment and set new benchmarks with its head-turning design, and unmatched package of hi-tech features and thrilling performance. Today the launch of the W3 version makes the vehicle much more accessible to a wider range of customers. With its excellent value proposition, I am confident that this new variant will resonate with a whole new set of our customers”.
Key features of the W3 variant are:
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