Mumbai: Mahindra & Mahindra Ltd. (M&M Ltd.), part of the USD 19 billion Mahindra Group, today celebrated the ‘Mahila Kisan Diwas’ with the launch of Prerna – an initative aimed at supporting and empowering Indian women in agriculture. The first project under Prerna is a collaboration between Mahindra & Mahindra, the Central Institution for Women in Agriculture (CIWA), a department of the Government of India’s Indian Council of Agricultural Research (ICAR) and the NGO Pradan (Professional Assistance for Development Action).
Prerna is based on the insight that women are often the invisible face of agriculture in India. There are 100 million women many of whom work long hours in tedious and back-breaking tasks in the fields, often with tools and equipment not suited for women. Despite these challenges they are usually paid less than their male counterparts.
The first project under Prerna aims to address these issues with the promotion of women friendly, efficient and ergonomic farm tools and equipment through well-designed, targeted interventions. The project aims to increase the work efficiency and productivity of farm women, which will in turn lead to sustainable development in the agricultural sector. The project will be initially launched in the state of Odisha, with the intention to positively impact the lives of over 1,500 families across 30 plus villages.
Speaking about this initiative, Rajesh Jejurikar, President, Farm Equipment Sector, M&M Ltd. said,” Indian women are the leading force in agriculture today. There is a need to acknowledge their contribution, and provide them with the necessary opportunities, training and equipment to help them become better farmers and improve their lives. Prerna is the result of this thinking and aspiration. We are thankful to our partners ICAR – CIWA and Pradan, who have joined hands with us for this important initiative”.
In addition to the launch of this project, Mahindra has also introduced a contest to crowdsource ideas that aims to seek contributions from the general public on ways to improve the lives of women in agriculture. The winner of this contest will get an invite to the prestigious Mahindra Samriddhi awards, an annual event that recognizes innovations and contributions in the field of agriculture in India. www.prerna-bymahindra.com is the link to the contest page.
Your email address will not be published. Required fields are marked *
Notify me of follow-up comments by email.
Notify me of new posts by email.
Sign me up for the newsletter!
Anantha Padmanaban (Chairman, GJC) – All India Gem & Jewellery Domestic Council (GJC)
Shri Radha Mohan Singh, Hon’ble Union Agriculture Minister, Govt. Of India To Inaugurate Mother Dairy’s First Milk Processing Plant In Eastern India
Celebrate 70th Republic Day At SMAAASH Cyber Hub & Mall Of India Noida
IRB Infra’s SPV First HAM project to commence construction soon
The 4th Edition Of ‘India Steel 2019’ Expo To Be Held On January 22-24 In Mumbai
2014 The Global Indian New Network (TGINN)