New format, next generation dealerships to take customer experience to the next level
Mumbai: Mahindra & Mahindra Ltd. (M&M Ltd.), part of the USD 20.7 billion Mahindra Group today showcased its World of SUVs, a new format, next generation dealership to redefine the customer purchase experience. A transformation experience in automotive retail, the company has already set up over 300 such World of SUVs across the country, within a record time span of 6 months.
The company envisioned the future to shape a breakthrough in brand and customer experience and presented the World of SUVs. It is a new format dealership that redefines customer experience, thanks to digital technologies and interventions. It is aptly themed around the Mahindra DNA of ‘Live Young, Live Free.’
Speaking at the showcase of the World of SUVs, Veejay Ram Nakra, Chief of Sales and Marketing, Automotive Division, Mahindra & Mahindra Ltd said, “The Mahindra World of SUVs is a differentiated customer experience, a synthesis of next level technology with a physical environment that showcases the brand promise of ‘Live Young Live Free’. Infact it is built on the foundation of providing convenience, transparency and personalisation.”
Mr. Nakra further added, “At Mahindra we have always leveraged technology to re-imagine the purchase and ownership experience for our customers. For a personalized experience we have several industry first initiatives such as SYOUV.com, Bring the Showroom Home and multiple tie-ups with portals for online booking of our vehicles at the pre-purchase stage. Further, for a seamless ownership experience, With You Hamesha is a digital platform for our existing customers.”
The World of SUVs fortify Mahindra’s engagement in the pre-purchase and purchase stages by integrating the virtual world with the real on a phygital (physical+digital) platform, alongside a robust backend mechanism.
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