MUMBAI: Mahindra & Mahindra Ltd., a part of the $19.4 billion Mahindra Group, today unveiled the All-New Thar, the most eagerly awaited and legendary SUV, on the occasion of India’s 74th Independence Day. In its all-new avatar, the Thar is a quantum leap in terms of performance, everyday comfort & convenience, technology, and safety, as it stays true to its core promise of unmatched off-roading capability and builds on its iconic design.
Unveiling the All-New Thar, Dr. Pawan Goenka, MD & CEO, M&M Ltd said, “Today, with the unveiling of the All-New Thar, we rewrite history once again. The All-New Thar is firmly rooted in our rich automotive heritage and upholds the Mahindra DNA in its purest form. We are proud of our authentic SUV legacy that has been guarding the freedom of this nation by serving the armed forces since the 1950s, while simultaneously becoming the spirit of adventure and a lifestyle icon. The All-New Thar is a dynamic expression of fun, freedom, and independence, and is geared up for its next adventure”.
The All-New Thar will not only attract die-hard Thar enthusiasts, but also appeal to all those people who have always dreamt of owning an iconic vehicle, with all the bells and whistles of a contemporary SUV.
The All-New Thar has the following exciting features:
According to Rajesh Jejurikar, Executive Director, Auto & Farm Sectors, M&M Ltd., “The All-New Thar will enhance the appeal of a brand that is already a cult, to a wider set of consumers. It will target people who seek extraordinary journeys and wish to Explore the Impossible. The All-new Thar will be launched on 2nd October 2020 which is also our Founders Day”
Veejay Nakra, CEO, Automotive Division, M&M Ltd. said, “The Thar has represented the spirit of freedom, thrill and fun-to-drive character that few other vehicles can match. With the All-New Thar, we aim to protect this legacy with a superior performance both on and off the tarmac, advanced technology features, excellent safety, and everyday ride comfort, all adding to the unadulterated driving pleasure of a true-blue modern SUV.”
Ever since India became a free nation, ‘The Mahindra Classics’ have enabled Indians to explore new worlds and conquer even the most challenging terrains. For over seven decades now, The Mahindra Classics have shared a close bond with India’s story and the unveiling of the All-New Thar on the momentous occasion of our country’s Independence Day is a significant milestone in taking this journey ahead.
As Ralph Waldo Emerson, the renowned poet said, “Do not go where the path may lead; Go instead where there is no path and leave a trail.” The All-New Thar allows you to do just that.
Designed and engineered in India and manufactured out of Mahindra’s Nashik Plant, the All-New Thar will be available in 6 exciting colors, Red Rage, Mystic Copper, Napoli Black, Aquamarine, Galaxy Grey and Rocky Beige.
Evolution of an Iconic Design
The All-New Thar stays true to the iconic 2-door silhouette but adds purposeful and contemporary touches and design elements to it. With a wider, better-balanced stance and a choice of the hardtop and convertible rooftop options, the All-New Thar imposes its presence wherever it goes.
This design approach flows into the interiors as well. While retaining the commanding driving position that is an integral part of the Thar’s DNA, the All-New Thar has a completely redesigned interior that mirrors the robust, retro-styled cues of the Thar’s exteriors.
The All-New Thar is powered by two all-new engines that set new standards in terms of performance, refinement, and reliability. A first for Thar and Mahindra, the All-New Thar is powered by the 2.0L mStallion TGDi petrol engine, and by the 2.2L mHawk Diesel engine. These engines are offered with a choice of 6-speed manual transmission or 6-speed torque converter automatic transmission, with an authentic 4×4 manual shift transfer case with a low ratio.
Legendary Off-Road Capability and Refined On-Road Driving Experience
Rough trips demand tough vehicles. That’s why the All-New Thar has been built on a rugged 3rd Generation chassis and tested extensively in some of the harshest terrain in India and across the world. It has an all-new suspension setup that delivers the impossible: better off-roading capability, as well as superior on-road handling and drive quality. The All-New Thar is also equipped with advanced off-road hardware that seriously improves its capability to go wherever and do whatever the driver demands of it.
Everyday Comfort & Convenience Features
The All-New Thar has been designed to provide amazing comfort & convenience in all driving conditions, be they off-road, on the highway or in the city. Special focus has been given to making the interior design as ergonomic as possible for all passengers, not just the driver.
Loaded with Technology
Keeping in mind the sporty and adventurous lifestyle of its owners, the All-New Thar is loaded with technology that keeps drivers connected with the Thar, their surroundings and friends no matter where they are, through multiple first-in-class features.
Excellent Safety Standards
While exploring the impossible, it’s best to stay as safe as possible. That’s why the All-New Thar is equipped with a excellent range of active & passive safety features to keep all passengers secure and out of harm’s way.
Your email address will not be published. Required fields are marked *
Save my name, email, and website in this browser for the next time I comment.
Sign me up for the newsletter!
Notify me of follow-up comments by email.
Notify me of new posts by email.
2014 The Global Indian New Network (TGINN)