Pune: Mahindra Univeg Pvt. Ltd., a 60:40 joint venture between Mahindra Agri Solutions Ltd. and Univeg (Greenyard Foods), today announced a minority shareholding in MeraKisan Pvt. Ltd.
MeraKisan’s unique business model augments disintermediation at various levels in the fruits and vegetables delivery value chain, directly benefitting the farmer and the end consumer.
MeraKisan Pvt. Ltd. shall operate in sourcing fruits, vegetables and other agricultural produce directly from farmers and sell to customers, facilitated by a digital technology platform namely www.shopping.merakisan.com.
Prashanth Patil from the founding family of MeraKisan is now the majority stakeholder of MeraKisan Pvt Ltd and will be the CEO of the company, responsible for running its operations.
Speaking on the tie-up, Ashok Sharma, MD & CEO- Mahindra Agri Solutions Ltd. said, “Given our Rise philosophy of Driving Positive Change, we at Mahindra Agri are always working towards impacting the lives of farmers. Our investment in MeraKisan will enable the farmers and the consumers to connect digitally and create a win-win. “
He also added, “We are strongly committed towards our vision of Sustainability and delivering FarmTech Properity, and our investment in this venture is yet another proof of our commitment. We believe that the MeraKisan team is fully aligned with our vision.”
Prashanth Patil, CEO-Designate of MeraKisan Pvt. Ltd. said, “It is a matter of pride for me to be associated with a farmer-centric organisation like Mahindra Agri Solutions Ltd. This coming together is significant as we share a common goal of impacting the lives of the Indian farmer. Leveraging our digital platform, MeraKisan Pvt. Ltd. will ensure delivery of high quality fruits & vegetables at the door step of the consumer. I am sure that this initiative will be a trendsetter in creating value for the Indian farming community.”
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