BlackBerry wants to sell 5 million smartphones this year, else it might quit the business altogether, according to a report on The Verge.
The report is based on an interaction with BlackBerry CEO John Chen who told The Verge about the 5 million target and also hinted that in case they miss this mark, they may “exit the handset business altogether.” Of course, the caveat here is ‘may’ exit, but for BlackBerry and its smartphones, profitability has been elusive in the last couple of years.
The BlackBerry 10 OS never really took off and the company has confirmed that it will indeed be making an Android smartphone called BlackBerry Priv.
BlackBerry confirmed its plans to launch the BlackBerry Priv– it’s first Android smartphone backed by BlackBerry security, as it announced its Q2 results for 2016.
“Today, I am confirming our plans to launch Priv, an Android device named after BlackBerry’s heritage and core mission of protecting our customers’ privacy. Priv combines the best of BlackBerry security and productivity with the expansive mobile application ecosystem available on the Android platform,” said Executive Chairman and Chief Executive Officer John Chen.
“It will launch a flagship slider device, Priv, which will run on the Android operating system, bringing together the best of BlackBerry security and productivity with the expansive mobile application ecosystem available on the Android platform,” he added.
The BlackBerry CEO also gave a demo of the new Priv, where he showed the slide-out Qwerty keyboard and its biometric sense touch which also doubles up as a trackpad.
BlackBerry is expected to launch in November this year and will come with a Snapdragon 808 CPU with 3GB RAM along with an 18MP rear camera. The device will run Android Lollipop.
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