Starts at INR 12,08,798 lakh, ex-showroom Maharashtra
DESIGN THAT CREATES AN IMPACT
POWER TO OUTPERFORM
INFOTAINMENT THAT DRIVES EXPERIENCES
THE CONFIDENCE OF ABSOLUTE SAFETY
Tata Motors today announced the commercial launch of its much awaited ‘lifestyle vehicle’ HEXA – a power packed, feature loaded and adrenaline pumped vehicle, designed for those with an active and dynamic lifestyle. Based on a new versatile platform – the HEXA is a complete vehicle package, with an exceptional combination of design, luxury, off-road and on-road capabilities, boasting modern and exciting architecture, plush interiors and next-generation connectivity and performance related features, enhancing the functionality of the vehicle.
The HEXA is introduced at a starting price of INR 12,08,798 lakhs, ex-showroom Maharashtra for the Manual Transmission variant and INR 14,98,382 lakhs, ex-showroom Maharashtra for the Automatic variant and will be available in over 300 sales outlets, across the country.
With an emphasis on design and drivability, the HEXA boasts aggressiveness, delivering absolute comfort, personifying Tata Motors passenger vehicle business unit’s newly defined ‘IMPACT design’ language.
The vehicle features a new first-in-segment ‘SUPER DRIVE MODES’ system, to provide customers with a pleasurable, comfortable and dynamic driving experience. This ‘Super Drive Modes’ system allows the driver to seamlessly switch between four different driving modes – Auto, Comfort, Dynamic and Rough Road, for enhanced ride comfort & stability over different terrains. The new system is a flawless combination of the vehicles Engine performance, new-generation Electronic Stability Program (ESP), Torque on Demand (TOD) and the vehicles Instrument Cluster display and ambient lighting, that can be activated through a well-placed rotary knob, on the center console.
Equipped with Tata Motors ‘CONNECTNEXT Infotainment system’, the HEXA has an ergonomically placed 5″ touch screen exclusively designed by Harman™, with 10 JBL™ branded speakers, featuring voice recognition and smart phone integration. The ConnectNext App suite includes, NAVIMAPS App, Juke-Car App, Tata Smart Remote App and Tata Smart Manual App
Present at the launch, Pratap Bose, Head of Design, Tata Motors, said, “The HEXA takes our IMPACT design philosophy to the next level. At Tata Motors our new offerings are designed to stand out from the crowd and the Tata HEXA with its muscular and stylish appeal, represents contemporary luxury, perfectly exemplifying our new IMPACT design philosophy of making the First Impressions last over time. The HEXA represents TMLs intense design focus and the next steps in our transformation journey. We are confident that the HEXA’s strong and distinct character will make it stand out in this highly popular but immensely competitive SUV segment.”
PREMIUM CUSTOMER EXPERIENCE
Delving into digitization, the company has also introduced Tata Motors Service Application (TMSA) to help customers improve the overall service experience, making it quicker and more efficient at service centres by eliminating the process of physical filing of service details.
ANNUAL MAINTENANCE CONTRACTS (AMC)
Hexa customers will receive two attractive AMC packages at competitive prices:
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2014 The Global Indian New Network (TGINN)