Mumbai: Maruti Suzuki, India’s largest car maker has introduced the dual airbags and Antilock Braking System as an option across all variants of Swift and Swift Dzire, in an attempt to improve the safety quotient in its best selling cars.
The roll-out of safety equipment as standard as an option, is seen as an attempt by Maruti Suzuki to prepare itself and the vendors before the crash norms becomes mandatory in October 2017. The crash norms when it takes effect will call for an airbag to meet minimum standards.
So far it is made available only on the top trims, which usually gets clubbed with other features, thus taking it out of reach of many customers, this attempt by Maruti Suzuki to offer ABS and airbags as a safety pack will help more safety conscious people choose the option.
R S Kalsi, ED, marketing and sales at Maruti Suzuki India limited said both these models have played an instrumental role in shaping the Indian automobile industry.
“The cars are known for contemporary styling, superior comfort, convenience features and performance. By offering driver and co-driver airbags and anti-lock braking system (ABS) across all variants of Swift and DZire, we want to further strengthen their popularity among customers,” said Kalsi.
Already available on Zxi, ZDi, Maruti Suzuki has added dual airbags on VXi and VDi and it also available on the base variant of LXi and LDi of both Swift and Swift Dzire with a marginal price increase of Rs 12,000 to Rs 20,000
The company had recently equipped Wagon R, Ciaz and Ertiga with dual airbags and ABS as standard and launched the new Baleno and S Cross with these features right from the start.
In FY 2014-15, Swift and DZire maintained an average sale of over 17,000 units each per month, which is higher than sum total of all the cars in their respective segment.
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