Urges millennial to be Bold | Young | Confident and gender neutral
MUMBAI: mCaffeine, India’s first caffeinated personal care brand, which has led the coffee revolution in the personal care space since 2016, celebrates International Coffee Day today. mCaffeine gives out a strong message of promoting confidence over color, urging millennials to be Bold | Young | Confident and gender-neutral just like coffee.
On this International Coffee Day, Tarun Sharma, Co-founder, and CEO, mCaffeine said “Coffee is synonymous with a millennial’s way of life and it has always been celebrated from a consumption standpoint. mCaffeine aims to bring forth a topical application aspect and expand the scope of celebrations for coffee lovers through our phenomenon of Coffee skincare with products ranging from an award-winning coffee body scrub, coffee face mask, coffee body polishing oil, etc. On International Coffee Day, we are proudly celebrating coffee in all it’s aspects – a revolution, a culture, a routine, a high, and essentially now – a lifestyle.”
mCaffeine believes that beauty has no color or gender, it’s all about well-being. With caffeine at the heart, mCaffeine’s products are designed to bring you the best in skin & hair care. They believe that Skincare, Haircare, and most importantly Self Care is for everyone. The brand’s promise to the world is that they will never sell fairness creams. The brand embodies the millennial ethos with key principles of a clean label (natural as a choice), why hurt (no animal testing), confidence over color (don’t sell insecurities or fairness products).
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2014 The Global Indian New Network (TGINN)