Mercedes-Benz India introduces a new marketing campaign to unlock aspirations and create customer excitement this festive season; launches ‘Unlock with Mercedes-Benz’

  • The new campaign aims at reviving consumer interest by unlocking new journeys with Mercedes-Benz and bring back the experience and leisure of luxury motoring for aspiring customers
  • The campaign inspires customers to new beginnings, unlock their aspirations, and realize their desire to own their cherished Mercedes
  • With ‘Unlock with Mercedes-Benz’ Mercedes-Benz India underlines its return to print and television genre  
  • The brand’s ‘Digital First’ approach however remains to be a key driver in its overall communication on key digital and Social Media platforms, going forward  
  • ‘Unlock with Mercedes-Benz’ is an integrated and holistic marketing campaign developed by Mercedes-Benz India’s creative partners- Publicis Emil and media partners OMD India-team AMQ
  • The campaign hits the market from the first week of September and will span across upcoming IPL promotions, Television, Print, Digital, and Social media space
  • ‘Unlock with Mercedes-Benz’ will also be the biggest campaign investment planned post-Auto Expo by Mercedes-Benz India  
  • Mercedes-Benz India has seamlessly integrated its online sales platform under ‘Merc From Home’ across dealer partners and has been witnessing encouraging response for its ‘Online Concierge’ across markets | Online sales comprised close to 15% of total sales
  • ‘Unlock with Mercedes-Benz’ offers some of the most customized financial solutions for owning a Mercedes-Benz under the ‘agility offer, with easy EMI and comprehensive cost of ownership options:
    • C-Class: EMI starting 39,999 | ROI @ 7.99% | New Star in 3 years | Complimentary first year insurance
    • E-Class: EMI starting 49,999 | ROI @ 7.99% | New Star in 3 years | Complimentary first-year insurance
    • GLC: EMI starting 44,444 | ROI @ 7.99% | New Star in 3 years | Complimentary first year insurance

PUNE: India’s largest luxury car manufacturer Mercedes-Benz continued to excite the market by launching a unique customer campaign named, ‘Unlock New Journeys with Mercedes-Benz’. This new campaign aims at connecting with the customer sentiments and inspiring them to unlock themselves, explore new journeys, new experiences, and recreate the moments of the excitement of owning a new Mercedes-Benz. It has been rolled-out across markets starting the first week of September and will last until the festive period.

Starting the campaign, Martin Schwenk, MD & CEO, Mercedes-Benz India said, “Customers are at the centre of all our activities and it remains our endeavor to listen to their wishes and aspirations and keep them excited with our products and brand offerings. The essence of the ‘Unlock with Mercedes-Benz’ campaign is to revive the customer sentiment by inspiring them to unlock their desires, aspirations and their dreams; enabling them to undertake new journeys, new roads and discover new adventures with a Mercedes. We introduce this campaign with the aim of unlocking these aspects of a customers’ aspiration, which they have been missing out. This campaign will assist customers with financial and ownership solutions as well, which have been curated specifically to ‘Unlock’ the desires and aspirations. We are confident the campaign has compelling choices for aspiring customers to drive home a select range of Mercedes-Benz models this festive season.”

“As markets gradually unlock with the onset of the festive season, this is also the time when customers want to celebrate and we are optimistic this in-turn will drive market sentiments. At Mercedes-Benz India, we are unlocking across markets, following all the social distancing protocols and adhering to all safety and sanitization measures.

Unlock with Mercedes-Benz

We are confident ‘Unlock with Mercedes-Benz’ will enable the aspirants to pursue their aspirations and unlock their dream of owning a Mercedes; which remains the most luxurious, safe, laden with intuitive and connected technology. With ‘Unlock with Mercedes-Benz’ a Mercedes remains the next best place away from home.” 

Some customer benefits associated with ‘Unlock with Mercedes-Benz’:  

  • C-Class: EMI starting 39,999 | ROI @ 7.99% | New Star in 3 years | Complimentary first year insurance
  • E-Class: EMI starting 49,999 | ROI @ 7.99% | New Star in 3 years | Complimentary first year insurance
  • GLC: EMI starting 44,444 | ROI @ 7.99% | New Star in 3 years | Complimentary first year insurance

Key connected safety features for customers 24X7

Breakdown Management: If a driver has a vehicle issue mid-trip, a button on the overhead control unit will connect him/her to a Roadside Assistance agent. The vehicle’s exact location and status will be transmitted to the agent, who will then dispatch Roadside Assistance. Information from the driver and from the vehicle’s diagnostics technology will allow the service agent(s) to arrive at the correct location fully prepared to either repair or tow the vehicle.

Emergency Call Services: The Mercedes-Benz Emergency Response Centre, operated by Bosch, can be reached either

  • By pressing the “SOS” button in the vehicle.
  • Automatically when the vehicle’s collision sensors have detected a serious accident. In both cases, vehicle data – e.g. location, the direction of travel and number of passengers, etc. – is transferred to Bosch, allowing Response Centre agents to quickly and efficiently help the customer. Rescue measures are initiated immediately after an accident to expedite the deployment of Roadside Assistance and to allow injured drivers/passengers to be treated as quickly as possible.

Information Call and me Call Services: With the touch of a button in the vehicle, any general or Mercedes me connect-related inquiries may be directed to the Mercedes-Benz Customer Assistance Centre.

Mercedes me connect-capable vehicles will be equipped with either a “me call” button or an iCall and Wrench button. These call buttons will route the driver to the appropriate call center, whether it’s Roadside Assistance or Mmc Support.


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