India’s largest luxury car brand Mercedes-Benz continued its leadership position in the Indian luxury car segment for the fifth year in a row, by achieving sales growth in Q4 2019, setting the momentum for 2020. The company recorded its highest ever Q4 selling 3871 units, thus registering a 3.3% y-o-y growth for Q4, and was able to achieve sales growth in a challenging market. Amidst strong macro-economic headwinds, Mercedes-Benz India sales volumes in Q4 also grew by 15.41% from Q3 2019 and the overall sales volume remained at 13,786 units from January-December 2019.
Key Highlights –
- Bucks the market slowdown witnessed in the first three quarters, by posting growth in Q4 2019
- The AMG and Dream Cars portfolio continued its stellar performance growing by 54%, reiterating the brand’s leadership in the performance segment in India
- Overwhelming customer response to the CLA, GLA and GLS models in 2019 | New generation of all these models will be available in India from Q2 2020 onwards
- C-Class and E-Class joins the ‘Connected Car’ family with Mercedes me: MercedesBenz is the only luxury car brand having all its cars connected
- Mercedes-Benz India also transitions completely into BS VI portfolio with petrol and diesel