Mercedes-Benz India maintains its leadership in the luxury segment for the record fifth year in a row


India’s largest luxury car brand Mercedes-Benz continued its leadership position in the Indian luxury car segment for the fifth year in a row, by achieving sales growth in Q4 2019, setting the momentum for 2020. The company recorded its highest ever Q4 selling 3871 units, thus registering a 3.3% y-o-y growth for Q4, and was able to achieve sales growth in a challenging market. Amidst strong macro-economic headwinds, Mercedes-Benz India sales volumes in Q4 also grew by 15.41% from Q3 2019 and the overall sales volume remained at 13,786 units from January-December 2019.

Key Highlights –

  • Bucks the market slowdown witnessed in the first three quarters, by posting growth in Q4 2019 
  • The AMG and Dream Cars portfolio continued its stellar performance growing by 54%, reiterating the brand’s leadership in the performance segment in India 
  • Overwhelming customer response to the CLA, GLA and GLS models in 2019 | New generation of all these models will be available in India from Q2 2020 onwards
  • C-Class and E-Class joins the ‘Connected Car’ family with Mercedes me: MercedesBenz is the only luxury car brand having all its cars connected  
  • Mercedes-Benz India also transitions completely into BS VI portfolio with petrol and diesel


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