Jaipur: In order to enhance new customer engagement, Mercedes-Benz India has started a new initiative called ‘Luxe Drive’ which aims to provide most comprehensive luxury experience to customer. In 2015, this ‘one of its kind’ event was first held at Chandigarh on 21, 22 Feb followed by Gurgaon on 28 Feb, 1 March and finally the three-pointed-star manufacturer landed here in Pink City, Jaipur. The two day event is being held at Omaxe City, Phase 3 Ajmer Road, Jaipur. Apart from the adrenalin rush provided by the CLA 45 AMG and 4-Matic GL Class, Michelin Star Chef Vikas Khanna pampered potential customers with culinary delights.
Customers also had the opportunity to interact with Chef Vikas Khanna alongwith a section of high street fashion through top international brands from The Collective. There is also be a styling consultant to enhance customers’ style quotient. The company has also displayed 9 cars ranging from A Class to S Class. While the treat for enthusiast- the AMG cars were also showcased at the event. The professional drivers of Mercedes Benz drove the GL Class on tricky and inclined paths designed specially to showcase SUV’s 4 Matic capabilities. While at the other end, a driver on CLA 45 AMG with skillful driving explained cars Pre-Safe feature.
Speaking about the event, Eberhard Kern, Managing Director and CEO, Mercedes-Benz India, commented, “We ended the year 2014 on a high and have continued the momentum in 2015 with an aggressive product and network strategy. However our aim is to provide a comprehensive luxury experience to patrons and thus we are creating innovative customer engagement platforms. Best Customer experience is also a key pillar of our ‘Live the Best’ philosophy and through events like the Luxe Drive, we are on the right path to create unparalleled fascination and delight for our existing and potential customers, especially in tier II and III markets.”
There was also a special zone for exclusive Mercedes-Benz merchandise where guests can choose and take home their favorite merchandise. A special kids zone with games for engaging the kids and Mercedes Trophy zone with exclusive MercedesTrophy goodies on display keeps the participants and families engaged throughout.
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2014 The Global Indian New Network (TGINN)