The Sundaram Motors facility can service up to 5000 cars per year using 26 service bays
Coimbatore: India’s largest luxury car manufacturer Mercedes-Benz, bolstered its service network expansion in Tier II markets by inaugurating a world-class service facility in Coimbatore. Mercedes-Benz inaugurated one of its largest luxury service facility by Sundaram Motors spread across an extensive area of 80,000 sq. ft., in one of the fastest emerging markets in Tamil Nadu. The service facility is strategically located in the automobile hub of Coimbatore, which will serve as one-stop-shop destination for all customer service requirements in the region. The facility was inaugurated by Santosh Iyer, Vice President – Customer Services and Corporate Affairs, Mercedes-Benz India and Sharath Vijayaraghavan, Executive Director, Sundaram Motors.
Speaking on this special occasion, Mr. Santosh Iyer, Vice President – Customer Services and Corporate Affairs, Mercedes-Benz India, said, “Service differentiation has been Mercedes-Benz’s key focus area and we are glad this strategy has worked well for the customers. A robust service network and multiple customer touch-points has allowed Mercedes-Benz to remain closer to the customer, resulting in delightful experience and loyalty. Our focus on emerging Tier II markets like Coimbatore, is going to play a significant role in our future growth story as we see these markets as key engines of growth. With 31 facilities across 13 cities, South India remains one of our key markets and will witness continued network expansion and focused growth.”
Mr. Iyer further elaborated, “Sundaram Motors has been our trusted partner for two decades, and has implemented multiple service initiatives that has helped in cementing customer trust in this region. We are now looking at strategically expanding in the Tier II markets by offering world-class service facilities, comprising unique luxury elements, the best of products and exceptional customer service. Our aim is to set the benchmark in vehicle ownership experience and be the Mercedes of Service for our customers. Facilities such as this, only reiterates our confidence in the market and in our investors”, he added.
Sharath Vijayaraghavan, Executive Director, Sundaram Motors said, “Sundaram Motors rolled out Mercedes-Benz’s acclaimed ‘My Mercedes, My Service’ programme and today we take yet another step of strengthening our two decades old relationship with the Star. There is an increasing demand for Mercedes-Benz products in Coimbatore and adjoining markets and we are delighted to partner the growth of the brand in this emerging market. Our vision is aligned with Mercedes-Benz’s philosophy of ‘The Best Keeps Leading’ and we are inspired to create customers for life with our superlative services. This is our eighth Mercedes-Benz outlet in Tamil Nadu and Karnataka region, and we are confident of adding many more in foreseeable future. The facility is built in tune with the global standards and aims to deliver a delightful, hassle-free experience to all its existing and potential customers in the region. The strategic location of the facility will not only cater to this prosperous city but also to neighboring areas, helping the brand expand further.”
The service facility is one of the largest in India. It spans across a massive 80,000 sq. ft. with 26 service bays for preventive maintenance and body & paint. With an investment of Rs. 16 crores, the facility was constructed in a short span of 15 months. Located at SFNo.514/2A &SFNo.515/1a1, No.1/166 Pollachi Road, Eachanari Post, Coimbatore – 641021. The facility is a one-stop-shop for all the customer service requirements.
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