Bengaluru: Pursuing its aggressive product strategy, Mercedes-Benz today launched its flagship Mercedes-AMG S 63 which combines driving performance with ultimate luxury. The Mercedes-AMG S 63 sets new standards in terms of driving dynamics, lightweight construction, efficiency and bespoke craftsmanship. The new Mercedes-AMG S 63, highlighting Mercedes-Benz’s expertise in the automotive high-end segment, was launched for the Indian market by Eberhard Kern, Managing Director & CEO, Mercedes-Benz India.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “The Mercedes-AMG S 63 leads the way confidently when it comes to perfection, high-class appeal and top-end quality. The new AMG V8 flagship model in the S-Class is a unique package that has no match in the competitive segment. Path breaking technology like MAGIC BODY CONTROL and a gamut of high-end features makes the Mercedes-AMG S 63 one of the most desirable luxury sedans in our range. This luxury sedan drives performance with the best of luxury like no other car in our portfolio. The launch of a high-end exclusive sedan like Mercedes-AMG S 63, is a fine instance of our successful ‘top of the pyramid’ product strategy.”
Continuing the aggressive product drive for the Indian market, Mercedes-Benz has now introduced as many as ten new products in the Indian market in 2015. This strong product drive underscores Mercedes-Benz’s customer focused approach which entails in offering the latest products to its patrons and enthusiasts from the global portfolio. The ‘Top of Pyramid’ model line-up plays a key role in creating customer fascination and an unparalleled modern luxury experience.
“This is our tenth launch of the year and we have been able to create a lot of excitement for the brand in a market that is gradually showing signs of improvement. This is true for the Mercedes-AMG brand in particular which is increasingly becoming popular across markets in India. This is the ninth AMG model we are adding to our portfolio and we already have five AMG Performance Centres, two of them in the south. We have seen a strong growth rate at the top-end segment of the luxury car industry and Mercedes-AMG continues to lead the segment strongly. We are confident of our strong growth momentum in the Indian market.” Mr. Kern added.
The fully customized Mercedes-AMG S 63 Sedan is priced at Rs. 2.53 crores (ex-showroom Bangalore)
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