MICA announces admission process for PGDM-C 2016-18


Pune: MICA, India’s premier management institute renowned for Creating Leadership in Strategic Marketing and Communication today announced the admission process for its 2016-18 batch of the flagship Post Graduate Diploma in Management-Communications (PGDM-C). The admission process for PGDM-C 2016 intake sees major changes in terms of selection cycle, eligibility exams, aptitude test format and Group Exercise & Personal Interview (GE&PI) centres. The changes are elaborated as below:

1. The selection process for PGDM-C 2016-18 to happen twice.

2. Candidates will have to take at least one of the three eligibility exams: CAT 2015, XAT 2016 and GMAT (2012 onwards).

3. MICAT will be held only in the computer based format in 14 cities across the country.

4. First phase Group Exercise & Personal Interview (GE-PI) will be conducted at Bengaluru, Delhi, Kolkata & Mumbai and the second phase GE-PI at MICA, Ahmedabad only.

Commenting on the revised admission process, Dr. Shubhra Gaur, Chairperson-PGDM Admissions said “By having the selection process twice – in December-January and Feb-March – we intend to provide more opportunities to MICA aspirants. Also, by conducting the GE-PI process in four cities, we aim to increase MICA’s reach for aspirants from different parts of the country, while also reducing costs and stress levels for aspirants. We believe this will facilitate us getting a high quality intake. I wish all the very best to the aspirants!”

Dean Dr. Atish Chattopadhyay, who’s recently joined MICA, elaborated “MICA is very different from any other conventional B-School. MICA believes that creative thinking, consumer centricity and communication are the building blocks for grooming leadership. This differentiated approach to leadership training attracts a diverse pool of applicants across disciplines, gender and region. Over the years, MICA has benefited from this trend and MICA is the only leading school, which has around 50 percent non-engineers and more than 50 percent women in its class. Recently, we have seen increased interest from Eastern and Southern India. Giving the applicants the option of appearing for interviews at Kolkata and Bangalore is an effort to reach out to this group. Also, MICA is the only leading School, which offers a specialization in ‘Digital Marketing & Communications’ which has witnessed substantial interest from applicants from Bangalore, Kolkata, Hyderabad and Chennai. The new admission process is line with MICA’s vision of achieving global standards both in quality and in reach”


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