Small and medium-sized businesses (SMBs) in India have overcome several challenges over the last few months to adapt, transform, and pivot their operating models. Before the global crisis, more than 28% of SMB workers in India were mobile but less than 14% of SMBs had a mobility strategy in place. Additionally, over 40% of SMBs in India still use PCs that are four or more years old, making them at least 3.8 times more likely to need repairs. Struck by the crisis, when people and organizations the world over were moving to remote everything, SMBs were faced with a unique set of challenges.
Microsoft understands the current challenges of SMBs and the need to stay connected, productive, and secure while working remotely. Underlining its commitment to enable SMBs in the country to recover and reimagine, Microsoft is helping build adaptive and future-proof businesses with modern PCs and Microsoft solutions. In their journey to prepare for the future, businesses are looking to focus on three areas:
Farhana Haque, Group Director – Devices, Microsoft India, said, “SMBs have shown immense resilience in their efforts to respond and recover amid the global crisis. We are committed to helping businesses navigate this unprecedented moment. Aided by simple and flexible remote work management, collaborating on Modern PCs using solutions like Microsoft Teams keeps the workforce in SMBs connected, productive, and secure anywhere and anytime.”
A recent report launched by Microsoft reflects a record of 2.7 billion meeting minutes in one day. Further, nearly 71% of managers and employees stated the desire for flexibility to work from home, post the pandemic. In such moments when we are all adjusting to the new next, it important for organizations to stay up and running with simple management and configuration of devices and more secure tools. With Windows 10 Pro, Microsoft ensures all personal and organization information is secure and protected.
“SMBs are the backbone of the country’s economic future and it is important they are equipped to be future-ready with modern IT infrastructure to face disruptions, keep business running and thrive in the evolving market scenarios. With Microsoft, we continue to pursue our vision to provide SMBs with modern PCs that are secure, reliable, and built to meet the demands of flexible workspace to help businesses progress in this journey during extraordinary times,” said Sudhir Goel, Chief Business Officer, Acer India.
“As the world shifts from response to recovery, our focus remains on supporting business continuity for our customers. Dell Technology Advisors are available to small business customers to advise on building a digital footprint as they embark upon digital transformation for their businesses. Here, collaboration tools from Microsoft can act as a pivot for increasing productivity and thereby results,” said Ritu Gupta, Director- Marketing, Dell Technologies, India.
“As SMBs race against time to make up for the lost opportunities, our role at HP is to accelerate their growth with the most advanced and secure business solutions. Our modern laptops like Dragonfly and Elite book comes equipped with the latest Windows Pro and host of industry-first features that are designed to ensure business continuity. We have added an extra layer of AI-enabled security, 24×7 tech support and easy finance options to ensure business owners can focus on what’s important,” said Prashant Jain, CMO, HP India.
“At Lenovo, our vision is to enable “Smarter Technology For All”. One element of our mission is to bridge the technology gap to provide innovation to all. We work closely with our business partners to deliver highly customized joint solutions to SMBs which have enabled them to stay productive and efficient during these unprecedented times. We are proud of the solutions which have been driven by our deep partnership with Microsoft globally,” said Ashish Sikka, Director – SMB, Lenovo India.
Upgrading to Modern PCs with Windows 10 Pro can help businesses reduce considerable time and IT costs. New intelligent PCs from Acer, Dell, HP, and Lenovo are designed to boost productivity from anywhere. These mobile workstations with Windows 10 pro offer mission-critical reliability and power to enhance productivity, manageability, and security with flexible configurations.
Your email address will not be published. Required fields are marked *
Save my name, email, and website in this browser for the next time I comment.
Sign me up for the newsletter!
Notify me of follow-up comments by email.
Notify me of new posts by email.
2014 The Global Indian New Network (TGINN)