The company will be using the funds for product improvement & boosting its marketing activities
BENGALURU: Bengaluru-based e-sports and real-time gaming start-up EWar Games has raised an undisclosed amount of equity funding from the Angel Investment arm of House of Jindals (a Karnataka-based steel magnate also having ventures in sports and real estate sectors). This is the first time EWar has secured funding since its official launch in January this year; the company is further looking forward to raising its next rounds of funding in the upcoming few months.
The company will be utilizing the
amount raised through the recent funding round to optimize the quality and user
experience of its product (mobile app), as well as to strengthen its marketing
and brand promotion efforts across various mediums.
Speaking about the fundraise and the company’s growth plans, Parth Chadha, Founder & CEO, EWar Games says, “We are delighted to announce our maiden equity funding that has happened only within three months of EWar’s inception; this will provide our start-up with the necessary initial financial boost and enable us to penetrate the market and reach our target customers seamlessly. Within a very short span of time, our e-sports application has become overwhelmingly popular and is witnessing 3x month-on-month growth. EWar is now aiming to cater to a user base of over 1 million in the next two months and wants to position itself as the most customer-centric gaming platform and a one-stop solution for all gaming and e-sports enthusiasts in India.”
Highlighting the company’s USP and the market served, Rahul Singh, Co-Founder, EWar games adds, “The trend of e-sports and games in India has grown notably in recent times; great players are coming up in various parts of the country, and our platform wants to be an ultimate place for all such players to play, stream, and get rewarded consistently. In order to do this, we have combined the best features from multiple mobile games and/or gaming platforms. While leveraging the increased interest of Indian consumers of playing games either for money or casually, EWar is giving these skilled online gamers an unprecedented opportunity to compete at the same levels at which big and recognized sports’ players do.”
EWar is a one-of-its-kind, skill-oriented gaming platform where real people enter to play tournaments, leagues, etc. and earn real cash and prizes. Be it with casual, addictive games like Ludo/KnifeDart or gruesome battle-like ones such as PUBG/FreeFire, EWar gives users a choice to play for virtual or real money as per one’s desire and further ensures that the games hosted on the platform are competitive enough so that passionate gamers get the adrenaline rush they are looking for. It also provides a feature of ad-free streaming service and has incorporated 8 vernacular languages so far, in an attempt to reach out to the wider market of India, i.e. Bharat.
As per projections by NASSCOM, the Indian mobile gaming market is to be worth a staggering $1.1 billion by the end of the current year, and the number of gamers will rise upto around 628 million by then. India, which was till a few years back isolated from the rest of the world in terms of interest in e-sports and digital games, has now become a lucrative market offering increased headroom from growth and is witnessing increased attention from investors and customers alike. While so far entertainment was the prime factor behind playing mobile games and Fantasy Sports (particularly Fantasy Cricket) has stood out as the “poster boy” of gaming and e-sports industry in our country, the landscape is evolving quickly and very soon skill-based, competitive gaming is expected to become the next big thing in the market.
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2014 The Global Indian New Network (TGINN)