INDIA: Snack pellets are one of the fastest-growing markets, with a strong growth trend over the last decade. The market for ready-to-fry snack pellets is worth Rs. 2000 crore, with most manufacturers operating in the unorganized sector and only a few in the organized sector. Vadam popularly known as (fryum) in India has been a core element of Indian cuisine. Meanwhile, with the 2nd wave of COVID-19, where we are all forced to stay at home and unable to go out and enjoy the outside delicacies, there is an increase in demand for home food. Mother’s Recipe has introduced three new variants of crunchy delicious Crispy Papad-Vadam mildly flavored with green chilies, red chilies, and onions to cater to the consumer demands.
Mother’s Recipe, one of India’s leading Food brands, has recently introduced an exclusive range of three new variants of crunchy delicious Crispy Papads (Vadams) to offer more variety to consumers. These flavored Crispy Papad-Vadams can be great as an appetizer and can be eaten with various condiments and chopped vegetables. With its rising popularity, these Crispy Papad-Vadam are now available across the country. Most popularly eaten alongside a home-cooked meal, It can even be enjoyed as a tea-time snack for the full family. It is well-liked by children as well, where they can have it as a snack as a home-cooked replacement for chips. Mother’s Recipe crispy papads are made using the best ingredients of rice flour, wholewheat flour & superior quality of spices, and following traditional recipes & no added preservatives.
Commenting on the recent launch, Ms. Sanjana Desai, Executive Director, Mother’s Recipe – Desai Foods said “We at Mother’s Recipe, feel a great responsibility towards our consumers and in responding to the current market demands. As a company we do value our Indian culture and traditions, hence we make sure that all our products are made authentically with the finest ingredients & follow traditional taste. With the ongoing pandemic crisis in the country, we’ve assumed that these new variant of Crispy Papad (Vadam) are all hygienically packed keeping in mind safety.”
Currently, there is an increasing demand for ready-to-eat snacks due to the lockdowns & work from home lifestyle among the consumers. The products are currently available in Mumbai, Pune, Bangalore, Delhi NCR, Chennai, and Hyderabad cities and will be launching in other cities very soon.
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