London: For FW15, LEE are celebrating denim in motion for the ‘MOVE YOUR LEE’ worldwide campaign. For this, LEE have created a slick poster, print and digital campaign complemented by two fashion films.
The Creative teams behind the campaign:
Artistic Director: Nam Simonis
Production Co: Cream Paris
Shot in Location: LA
Music (campaign video): Temples
On Wednesday 9th September, LEE hosted the London Launch party at The Magic Roundabout in Old Street with a special exhibition by photographer Henry Knock – who produced a London-based shoot around the global campaign imagery.
Guests included: Billie JD Porter, Tigerlily Taylor and Zara Martin with drinks provided by Vanbulck Beers and Sicera Cider.