Mumbai: In order to mark Singapore’s 50th anniversary this year, STB has launched the `Golden Jubilee’ campaign worldwide. The campaign offers visitors a plethora of special experiences to join in the celebrations with unbeatable deals in airfares, hotel stays, shopping offers and privileges galore making 2015 a perfect time to visit the country.
The $20 million Golden Jubilee Campaign deals span across five categories – fly, stay, shop, eat and play. These deals are offered by more than 40 tourism stakeholders and can be enjoyed by visitors from India.
Fly with Singapore Airlines and enjoy attractive offers The offers encompass special airfares by Singapore Airlines bundled with complimentary attraction passes for Indians travelling to Singapore. To further stretch the dollar a 2 nights stay with the 3rd night free promotion is being offered across five hotel groups which include the Pan Pacific and Sheraton. Moreover, daily rewards, Pedestrian Night on Orchard Road activities, SG50 collectibles, and ‘Kids play for free’ specials and so on are also a part of these promotions. For instance, a child gets free entry to both conservatories at Gardens by the Bay with 2 Full-priced Adult Standard Double Conservatories Ticket.
Great Singapore Sale becomes bigger with Golden Jubilee promotions
The launch of Golden Jubilee is also timed with the Great Singapore Sale, Singapore’s biggest sale event of the year. During the sale period, one lucky tourist will be picked daily to win a prize of S$500 in the form of a MasterCard pre-paid card. Indians can also enjoy hassle-free shopping, airport transfers, hotel delivery, personal shopping services and more at some of Singapore’s shopping malls and department stores.
Another unique initiative will be the unveiling of an audio guide app with Audio Compass to help visitors get all the information on Singapore with a push of a button. Earlier this year, STB also joined hands with the Conde Nast Group to launch a special travel supplement showcasing Singapore as a popular leisure destination and released a six-part video series with Bollywood actor Vir Das showcasing Singapore as an exciting holiday destination.
Mr Chang Chee Pey, Executive Director (SAMEA), Singapore Tourism Board, said “2015 marks a tremendous milestone for Singapore and we’re grateful for the overwhelming participation of the industry partners. The Golden Jubilee campaign gives STB an opportunity to leverage the marketing efforts for destination Singapore. We’ve lined up a treasure trove of year-long events and activities offering exclusive tourist experiences and privileges. We’d like to invite our overseas friends to join us in commemorating this special occasion. This is the perfect time to visit Singapore to indulge in a bit of shop, eat and play.
India continues to remain amongst the top five visitor markets for us and the Golden Jubilee campaign comes at an ideal time to introduce increased customization when it comes to holiday planning.” he added.
This year Singapore has already registered over 80,000 Indian visitors and the average length of stay increased to 6.8 days. In culmination, with the steady rise in visitor arrivals and abundant celebrations in pipeline, the numbers are only expected to grow.
