Mumbai, March 11, 2019: UEFA curated a unique event for the fans, in their efforts to reach out to the passionate audience in India. This event was the commencement of a global fan initiative by the UEFA Champions League in bringing the premium experience to potential fan base in markets like India. Organised on Friday, 8th March 2019, the event was a successful step towards commemorating the viewers support towards the league. Over 200 fans turned out to experience the event.
It was a memorable night for the fans to have the legend amongst them interacting and sharing some of his most memorable instances from his career. The event also hosted an interactive ‘Best of Best’ quiz, which gave an opportunity to the winners in the attendees to click a photo alongside the UEFA Champions League trophy and the Portuguese superstar himself. Further adding to this thrill, there were also PlayStation booths set up for the football aficionados to bond over their love for the sport and their favorite teams.
UEFA Champions League ambassador, Luís Figo said: “It was an absolute delight to bring down the spirit of UEFA Champions League to India and experience this level of support from the fans. The crowd in Mumbai was warm and their knowledge about the competition made us realize how closely these fans follow the Champions League. I look forward to more interactions like this and hope the fans continue to support UEFA Champions League with the same enthusiasm”
UEFA Spokesperson said: “We are glad to be successful in our effort to move closer to the football community in India. It was an endearing experience to witness the zeal and passion of the fans for the Champions League in a country where football isn’t the dominant sport. It makes us feel confident about our future endeavors to bring the world’s most prestigious club football competition closer to its fans around the globe.”
The engaging activations from UEFA Champions League were in association with Nissan, PepsiCo through their Lays and Pepsi brans, PlayStation and UEFA’s Broadcast Partner in India, Sony Pictures Networks India.
Here is a link to a short film from the event- https://we.tl/t-zplvp4XK9T
Credits: Photo and Video courtesy: UEFA
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