Mumbai witnesses the biggest ElClasico screening with LaLiga Ambassador Patrick Kluivert


3000+ fans attended the screening, which was held at Phoenix Marketcity, Kurla

MUMBAI: LaLiga hosted a mega ElClasico screening at Phoenix Marketcity, Kurla in Mumbai with 3000+ fans in attendance along with key stakeholders and partners. The screening was also attended by LaLiga Ambassador, Patrick Kluivert, marking his first visit to India. Featuring exciting activations like trivia contests, photo booths, and more, the successful event was LaLiga’s first public viewing after the pandemic.

The ElClasico, which is one of the most iconic and passionate football rivalries, saw two of Europe’s biggest clubs Real Madrid and FC Barcelona face off, and the former emerged victorious, with a 3-1 score. ElClasico is more than just a football match, it’s a cultural phenomenon that unites football fans across the globe. Passionate fans in Mumbai got to experience this highly anticipated match with ex-Barcelona star, Patrick Kluivert and got the once-in-a-lifetime opportunity to meet him.

Patrick Kluivert, LaLiga Ambassador, said, “This was my first visit to India, and experiencing the magic of ElClasico with the passionate fans here was a very memorable moment for me. The match was more thrilling than ever before and I’ll always cherish being here with the Mumbaikar LaLiga community. I’m looking forward to visiting again soon and engaging with more fans here.”

Aside from the special on-ground initiatives, the Viacom18 network came forward with unique programming initiatives and segments to make the viewing experience for fans at home unforgettable. The match was telecast in English, Hindi, Malayalam, and Bengali across platforms, Sports18 channels, MTV channels, Jio Cinema, and Voot. With the match being telecast with an Asia-specific kickoff time, millions of fans across the globe tuned in for an elevated viewing experience.