Pune: India’s biggest singing talent hunt LuvIt Chocolates Presents – Radio City Super Singer Season 9, reached its crescendo by breaking all the records with highest ever participation across the country. LuvIt Radio City Super Singer Season 9 yet again scaled new heights with a scintillating musical finale held across 39 cities. Each city saw top 5 contestants battling in the grand finale that was supported and judged by the music maestros including Daler Mehndi, Tanishq Bagchi, Shruti Pathak, Hans Raj Hans, Shilpa Rao to name a few.
In Pune, the top 5 contestants were judged by Shilpa Rao with Avantika Padhya being crowned the ultimate winner. She was also rewarded with a cash Prize of INR 1 Lakh.
This year the contest extended to 11 more stations, covering 39 cities nationally. The talent hunt received an overwhelming response and registered a growth of 25,115 in the number of auditions in Pune over the last year. True to Radio City’s philosophy of ‘Rag Rag Mein Daude City’, participants from the kona-kona of Pune registered through Radio City’s digital platform -radiocity.in, IVRS, in-studio and mall auditions. Aspiring singers were also given the opportunity to audition on-the-go through Radio City branded vehicles that went around to every corner of the city making participation even easier.
Speaking on this association Mr. A Mahendran, Chairman and Managing Director, Global Consumer Products Pvt Ltd. said, “LuvIt chocolates and confectionaries are targeted at the youth and our philosophy promotes the motto of One Life, LuvIt. This philosophy comes alive with Radio City and this event which seeks to connect youth and encourage them to live their passions real time.” He further added, “The event saw a fabulous response and we feel happy to have associated with Radio City for the second time. Radio City Super Singer has only grown in popularity year after year and this platform has inspired the youth to display their talent with pride and passion. We wish it more success in the years to come”.
On this occasion, Kartik Kalla, EVP & National Head – Programming, Marketing & AudaCITY, Radio City 91.1 FM said, “Radio City Super Singer is one of our marquee properties which has grown significantly over the last 8 years. We have always set new records with this property and have witnessed increased participation year on year, and in its 9th season we saw an overwhelming response of 6 lakh participants across the country that highlights the impact and the power of this medium. The enthusiasm and passion demonstrated by the participants is a testimony to the immense love for music that exists in every Indian’s heart. We are glad that we continue to provide a platform that has encouraged budding singing talent in the nation to share their voice to a larger audience.”
Speaking about the activity, Shilpa Rao said, “Music is an integral part of our culture and I think it’s great that radio city is taking the initiative to bring to limelight singers. Music is first a listening experience. Radio City Super Singer is a fabulous platform. Melodious voices like the ones I heard at the finale, assures us that the future of music in India is bright I congratulate the winner and her luck. The lucky winner will be awarded with an album contract on DRecords, with music and radio support provided by Radio City”
After an intense competition spanning 3 weeks the top 5 participants- Avantika, Nileshwari Mudal, Mukta, Adarsh Chavat, Sahil Shaikh were shortlisted by eminent jury and later judged by Shilpa Rao. After the cut throat competition between the talented singers, the top 5 contenders were given an opportunity to showcase their singing talent on air and win votes from the listeners. The finale, held at SGS Mall, Pune saw the 5 finalists mesmerize the audience with their mellifluous voices.
Radio City Super Singer is a manifestation of Radio City’s philosophy, ‘Rag Rag Mein Daude City’, that enables the network to infuse a local flavor in its content and build stronger emotional connect with the listeners. Through the talent hunt, Radio City aimed to empower aspiring singers and provide a platform for every city to laud their exceptional local talent.
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