Music streaming sees 2.9X growth in Maharashtra in 2018: Hungama Music Sound of Fame Report

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Key Highlights:

  • 16% of the total music streams in 2018 received from Maharashtra – highest in the country
  • Streaming of Marathi language music increased by 4.2x – second highest in the country
  • Jau De Na Va  from the movie Naal becomes the most streamed Marathi song of the year on Hungama Music 

Pune, March 05, 2019: Hungama Music, one of the leading music streaming platforms in the country owned by Hungama Digital Media, today released the first Sound of Fame report revealing the most popular songs as deduced from the usage trends observed on its platform. Maharashtra contributed 16% to the total number of streams received in 2018, the highest in the country. Streaming of Marathi music also grew by 4.2x in the year. At the same time, users in Maharashtra spent 2.9x more time streaming music in 2018 as compared to 2017. Jau De Na Va from the movie Naal became the most streamed song of the year, followed by Shivaba Malhari from the critical and commercial blockbuster, Farzand.

Speaking about the report, Neeraj Roy, Founder, and CEO, Hungama Digital Media said, “The growth seen in music streaming in the last few years has made it easier for the creative minds to take their music to consumers who in turn have convenient access to content. This has created an environment that allows users to explore and sample music from a virtually unlimited buffet of content. We are certain that the coming few years will see consumers appreciate digital music in even higher numbers.”

A Mega Year for Marathi Music and Artistes

With 3 tracks to his credit in the top 10 most streamed Marathi songs list, composer Rohan-Rohan proved to be a listener favorite. These tracks include Houn Jau Dya (at the 6th place) and Tu Pari (at the 8th place) from Madhuri Dixit Nene’s Marathi debut film, Bucket List, as well as Lalya from Ani…Dr. Kashinath Ghaneka at the 10th place. The song, Indradhanu (music director – Ajit Parab), also from the movie Ani…Dr. Kashinath Ghaneka became the third most streamed Marathi song of the year.

The Year of Remakes for Bollywood Music

With 25% contribution to Bollywood music’s consumption, the year 2018 can easily be called The Year of Remakes. Sung by Neha Kakkar, Dilbar (Satyamev Jayate), 2018’s top song was a remake of the iconic 1999 track itself. Other remakes that did well include Aankh Maare (Simbaa), Tere Bin (Simbaa), Dekhte Dekhte (Batti Gul Meter Chalu), Urvashi (Yo Yo Honey Singh), Proper Patola (Namaste England), Aashiq Banaya Aapne (Hate Story IV) and Dil Chori (Sonu Ke Titu Ki Sweety), among others.

Hindi Charts Ruled by Dance Numbers

The top 10 Hindi song list of Hungama Music Sound of Fame Report 2018 features a staggering 5 dance numbers. These include the top song of the year, Dilbar (Satyamev Jayate), Bom Diggy Diggy (Batti Gul Meter Chalu), Kamariya (Stree), Tareefan (Veere Di Wedding) and Akh Lad Jaave (Loveyatri).

Increasing Affinity Towards International Music and Hip Hop

Availability of international content is making it easier for Indians to discover and explore non-native content as well. Hip hop fever appeared to have gripped the listeners of English music with consumption for the genre nearly doubling since 2017. Maroon 5’s Girls Like You emerged the top English song of 2018; DJ Snake’s Taki Taki and Drake’s In My Feelings grabbed the second and third spot respectively.

Hungama Music Sound of Fame is a report that highlights the trends and consumption patterns observed on Hungama Music – one of the largest music streaming platforms in the country. It also provides an insight into emerging genres, popular content and artists.