Obeetee, the largest handmade luxurious rug makers in India, has redesigned its website for the consumers. The new website offers enhanced capabilities that allow visitors to delve into the company’s history and community outreach, while also offering more product imagery and information in a visually stimulating way. Consumers can create an ID and login for their account, easily accessing all product information with a comprehensive overview of their order history in just a click.
“Obeetee is steeped in a heritage, both in the rugs we create and the way in which we create them. We are passionate about improving the lives of our workers as well as the environment,” explains Rudra Chatterjee, Chairman of Obeetee. “Our new site echoes those passions and lets visitors get a more vibrant feel for our vision as a company, and a corporate citizen.”
The various sections of the site help visitors understand Obeetee as a brand. The Heritage section allows people to learn more about the company’s history, including a video narrated by Sir Mark Tully a noted British writer and journalist, information about its company leaders, the designers with whom it partners on specially commissioned collections, as well as historic photos.
The Community section emphasizes Obeetee’s community outreach programs, including Women Weavers, an employment initiative to train and engage women in rural areas of India in rug weaving. Customers are also able to read about its involvement with Project Mala, an organization that strives to educate Indian children in poor economic conditions. Since environmentally respectful processes are of great importance to Obeeee, this section of the website also highlights its progressive manufacturing framework, and how its factories reduce energy consumption.
The Craftsmanship section highlights design inspirations about the rug collections. At Obeetee, the designers are given the freedom to draw pattern from everything that inspires them, creating unique designs that customers won’t find elsewhere.
All new product and lifestyle shots are visible in an organized, concise way, with a search tool that allows visitors to sort images by collection or style. The Right Style for Your Lifestyle page helps customers choose which carpet design best suits their personal style of living.
Obeetee is pleased to share its new digital home with consumers and hopes the in-depth website will bring the brand to life for its customers.
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2014 The Global Indian New Network (TGINN)