New Delhi: OBEETEE, the largest and one of the oldest hand woven rug companies in the world, has announced its partnership with Taj Khazana – a chain of luxury lifestyle stores located in select Taj Hotels.
OBEETEE is a dynamic organization known with its design excellence, quality craftsmanship, process innovation and ethical practices throughout its almost 100 year history. It has the largest and most modern rug manufacturing facilities in the world. The association with Taj Khazana unites the two entities in the spirit of acknowledging the boundless creative talent of Indian artisans and craftsmen. The Taj Khazana stores showcase artifacts and collectibles created by master craftsmen of India; each piece exuding discrete luxury and each store exquisitely decorated to celebrate the heritage of the country.
Identifying with the brand ethos of Taj Khazana, OBEETEE carpets are also synonymous with excellence as they are widely recognized as timeless treasures woven with years of toil combined with master artistry and vintage techniques, by skilled artisans. Each rug is crafted with love, care and a deep desire to create ‘living histories’.
On the partnership, Angelique O’ Brien, President Marketing, OBEETEE, said: “We are very excited to be associated with Taj Khazana – the luxury Indian boutique with a global appeal. Both the organizations – The Taj group and OBEETEE, have always supported Indian tradition and have strived to provide sustainable livelihood opportunities for artisans and weavers. With this association, we hope to reach out to a wider network of art aficionados and make our beautiful rugs easily accessible to our collective patrons. We will be showcasing the most stunning artworks of our weavers – our premium collections at the Taj Khazana stores – The Museum Collection and the Nizam Collection.”
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