~Ola’s Mother’s Day campaign seeks to break stereotypes of mothers being uncomfortable with technology
New Delhi | May 12, 2018: Known for its unconventional and quirky digital campaigns on topical matters, Ola, India’s leading and one of the world’s largest ride-sharing companies, is back with another witty yet, thought-provoking campaign, #MomsOnTheMove.
Ola, through some quirky videos, takes a dig at children who assume that moms are not tech savvy. #MomsOnTheMove demonstrates how moms today, can, in fact, easily use apps such as Ola, and are comfortable using gadgets and devices, contrary to the myth we may be led to believe.
Enjoy the videos, here:
Ola’s #MomsOnTheMove Campaign Video 1
Ola’s #MomsOnTheMove Campaign Video 2
Vishal Kaul, COO at Ola said, “The objective of our campaign, #MomsOnTheMove is to celebrate the spirit of mothers, who are adapting to changing times and carving an independent path in society. Mothers today are determined, self-reliant and enterprising, as they step out of their homes to fulfill their dreams and ambitions. As the country’s leading ride sharing platform, we have the unique opportunity to reach millions of people with this campaign. The essence of the campaign, will certainly resonate with our audience and facilitate a positive change in perception and thought process of the society at large.”
#MomsOnTheMove marks a new age of evolution in branded campaigns where social impact is seen as a central component of business results as opposed to an afterthought. Ola’s #MomsOnTheMove videos have created quite a stir on various social media platforms and have attracted many social conversations on the thought presented by Ola.
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