The US $16 billion eCommerce market in India, with its multiple eCommerce portals, also needs aggregating portals that offer Comparison or prices, Deals, and bonus points at single place. This new aggregator, Comparemunafa.com, does just that and also provides additional features, which allows customer to set price drop alert and analyze price history graphs. CompareMunafa.com has affiliate partnership with leading e-shopping sites like Snapdeal, Flipkart, Amazon, ebay, Jabong, Paytm, Infibeam, Homeshop18, Croma, ask me bazar and so on.
The portal was launched in Delhi at Hotel Taj Mansingh, in the presence of the sequel movie Pyaar Ka Punchnama2’s starcast: Kartikeya Tiwari, Omkar Kapoor, Sandeep Nijjar, Nushrat Bharucha, Ishita Sharma, Sonali Sehgal, and director, Luv Ranjan. The portal in association with the film “Pyaar Ka Punchnama 2” is all set to woo youngsters with its diversifying portfolio of services that gel well with the movie’s target audience.
On the launch of CompareMunafa.com in association with Pyaar Ka Punchnama 2, Director, Luv Ranjan said, the ever-changing dynamics of consumers, triggered by the younger population in India has given tremendous boost to the E-commerce business.
Vivek Agarwal, Co-Founder and Managing Director of CompareMunafa.com said, about 73% of the shoppers use online price comparison sites/app or shopping comparison engines (CSEs) to compare prices before shopping. “We have very wide range of product category for the buyers like Home Appliances, Fashion- Men and Women, Mobiles, laptops cameras and kids toys to help them in getting the best deal,” he added.
Kanchan Sukhija, Co-founder and CEO of CompareMunafa.com said, CompareMunafa.com will make the overall shopping experience a pleasure for the shoppers. 95% of the Indian consumers prefer to compare and to use coupons while shopping and CompareMunafa.com serves the demand of consumers. With the growing popularity of online shopping in India, the associated service of online price comparison is also fast gaining popularity. This helps shoppers to compare prices of various online sellers at one place enabling them to pick the best price. This not only helps shoppers to save money but also time.
Further she informed, More than half of the total population of India falls under the ‘below 25 years of age’ bracket and 65% of India’s population, represents the working age group of 15 to 64 years, It would aid the further growth of e-commerce, driven by their rising disposable income. Discretionary spending in India is expected to jump to 70% by 2025. The growing inclinator towards purchasing online is reflected in a trend for higher value online transactions.
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